Business

Victoria retailer unveils ultra high-definition TV in time for Christmas

Atlas Audio Video Unlimited staffer Doug Shea spreads his arms to demonstrate the size of the new Sony 84-inch super high-definition TV at its unveiling Friday. The Yates Street electronics retailer was chosen by the manufacturer to host the event in Canada for Sony, the first to market with such a product. - Daniel Palmer/News staff
Atlas Audio Video Unlimited staffer Doug Shea spreads his arms to demonstrate the size of the new Sony 84-inch super high-definition TV at its unveiling Friday. The Yates Street electronics retailer was chosen by the manufacturer to host the event in Canada for Sony, the first to market with such a product.
— image credit: Daniel Palmer/News staff

The state of the art in television technology was on display at one of Victoria's longest-standing electronics dealers Friday.

Dreamers and videophiles alike gathered around the Sony XBR84X900 ultra high definition TV at Atlas Audio Video Unlimited, the outlet chosen by Sony to unveil this wonder of science and engineering in Canada.

Austin Mayo, marketing manager for Atlas, described the picture on this TV as simply the best technology available right now to the consumer.

"One of the most common things with wall TVs is people stand point blank to it and say 'I can see all the dot crawl,'" Mayo said, equating that to pressing your ear against a tweeter of stereo speaker then saying the whole thing sounds tinny.

"You walk up to (this TV) and look at it on the 4K material and you're hard-pressed to find a pixel."

This model is estimated to be four times the picture resolution than regular HD TVs, meaning viewers can sit close to the screen, and at any angle, without any loss of picture clarity.

Being selected as the Canadian store to unveil the new product by Sony showed great faith in the store's reputation. It didn't hurt that Atlas already has more than one preorder in the bag for the $25,000 TV.

"We're just absolutely pleased that they picked us," Mayo said. "But really, at the end of the day this is all about the product and pushing the boundaries of our business."

To find out more details on the Sony XBR84X900, visit atlasavu.ca.

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