Spotlight on the final link in the news chain
It’s easy to take for granted the community newspaper that gets delivered to your door twice a week.
Readers should know, however, that Black Press doesn’t take the people who distribute the News for granted.
“For me the carriers are number one,” says Black Press Greater Victoria circulation director Bruce Hogarth, who oversees about 1,100 delivery people throughout the system.
“Without the carriers, all the hard work that goes into producing the newspaper would be for naught.”
Newspaper Carrier Appreciation Week in B.C. runs from Saturday (Oct. 13) through Oct. 20. To celebrate, the News and parent company Black Press are spotlighting the youth and adults who are the final link in the news chain that starts with stories being written and advertisements sold and ends with people taking time out to read our print products.
In Greater Victoria, the small army of Black Press carriers deliver free community newspapers to approximately 100,000 homes and businesses. Carriers are valued and appreciated for that weekly effort, Hogarth says, noting the job comes with a lot of responsibility.
“For a lot of our carriers, this is their first job and it’s a great opportunity for them to learn valuable skills that they can carry forward.”
He also credits those parents who play a major role in helping younger carriers fulfill Black Press’ commitment to the readers of the News.
The News rewards carriers through the year with in-house contests and prize draws. If you’re interested in finding out more about becoming a News carrier, call 250-360-0817.