New IMAX technology comes to Victoria

IMAX Victoria is taking movie-magic and the theatre-going experience to the next level with the installation of a new laser system.

IMAX Victoria is taking movie-magic and the theatre-going experience to the next level with the installation of a new laser system.

Earlier this month, IMAX Victoria installed the new dual 4K laser projection system, which includes a handful of industry-leading innovations, such as a new optical engine and sound system.

In the past 70 millimetre film, which is what’s used for wide high-resolution motion pictures, was the industry’s gold standard of film viewing.

The new system allows audiences to have a heightened 3D movie-watching experience.

The laser povides more brightness than the previous xenon bulbs, allowing films to fill larger screens providing more sharper and lifelike images. It also provides a wide gamut of colours and creates more contrast between the whitest white and blackest black.

Victoria is one of 25 cities around the world to showcase the technology. Other cities that also had the system installed include Melbourne, Australia, Leicester in the UK, Seattle, the Smithsonian in Washington and Scotiabank Theatre in Toronto.

According to Paul Wild, theatre director with IMAX Victoria, bringing the more than $1-million system to local audiences was a way to reward annual IMAX pass holders, while also adding another attraction for tourists.

“It’s a digital world now. The feeling was, if we were going to a digital platform, we wanted to put in the best cinematic experience in the world and we did,” he said, adding the theatre is consistently ranked in the top three attractions on Vancouver Island. “It’s been fantastic.”