Jason Meyer

Victoria craft beer the new normal

Sometimes the best brands start on a whim. That’s exactly what happened when Driftwood Brewery named its India Pale Ale, Fat Tug.

  • Dec. 22, 2015 8:00 a.m.

— Kevin Underhill

Sometimes the best brands start on a whim. That’s exactly what happened when Driftwood Brewery named its India Pale Ale, Fat Tug.

Since its creation, the seven per cent alcohol, fruity and aromatic IPA has been flying off shelves and over bar tops in B.C. The beer is Driftwood’s number one seller and recently won a pair of Beer Me B.C. Awards.

In a poll of 1,390 people by Beer Me B.C., Victoria breweries, including Driftwood, Phillips and Hoyne, pulled well above their weight in the competition, with Driftwood coming out on top.

Their signature IPA, Fat tug, won best B.C. craft beer and most consumed B.C. craft beer, and Driftwood Brewery took home second to Vancouver’s Four Winds Brewing in the category of best B.C. craft brewery.

“These are actually your customers voting, not just the opinion of a few self-appointed experts,” said Jason Meyer, co-founder of Driftwood, adding that it’s always nice to be recognized.

For the better part of the last decade, the B.C. craft beer scene has been exploding all over the Island and in the Lower Mainland. Victoria is home to more than a dozen of B.C.’s 100 plus craft breweries with new ones establishing themselves every year. Kevin Hearsum, one of Meyer’s founding partners at Driftwood, said it’s nice to see craft breweries taking some market share away from the bigger breweries.

“There’s always going to be a greater percentage of the population that’s interested in the variety that craft beer offers,” Hearsum said. “It’s not about brand loyalty, it’s about trying as many different beers as possible.”

Meyer and Hearsum aren’t rushing into anything but they have been experimenting in distilling spirits. Both say they’d like to expand to a new location within the next decade — a dream that’s not too farfetched because of B.C. beer drinkers’ new attitude.

“It’s an exciting time to be a brewer,” Meyer said. “We’ve rounded a corner as beer drinkers where craft beer has become the new normal.”

 

 

Just Posted

‘Emma Fillipoff Is (still) Missing’

New podcast sheds some light on five-year-old case of missing Victoria woman

Tenant relocation plan recommended in Victoria city staff report

City to consider renter protection program Thursday

Oak Bay teacher wins 91.3 the Zone’s Teacher of the Month

French teacher at École Willows School wins custom Converse from Baggins and Big Wheel gift cards

New safety doors aim to protect transit drivers

These new full-length doors will be tested in Victoria, Kelowna and Abbotsford

Victoria considers 2020 North American Indigenous Games bid

Songhees Nation Chief Ron Sam says committee meets next week

Oak Bay teacher wins 91.3 the Zone’s Teacher of the Month

French teacher at École Willows School wins custom Converse from Baggins and Big Wheel gift cards

UPDATE: B.C. cat torture recorded on Snapchat, sent to owner

“I can’t stop shaking,” Haglund said. “Last night was so bad my teeth were clattering.”

Education minister blasts Chilliwack school trustee on gender issues

Fleming calls Neufeld’s behaviour ‘shameful’ and ‘unacceptable’

Local businesses help by replace aging wheels

Collabortive effort assists with charitable deliveries

‘Fresh eyes’ looking into three missing Cowichan Tribes men

First Nations want answers to their disappearances

FortisBC LNG site exports first shipment of gas to China

The shipment is part of a pilot project that could see more exports in the future.

BC RCMP hunt for white SUV that rammed cruiser

Kamloops RCMP are looking for a white SUV headed north on the Yellowhead Highway

B.C. to reimburse methadone patients for taking clinic fees off welfare cheques

Provincial government agrees to pay back more than $5.5 million in deducted fees

Stiff fine for B.C. man caught trafficking bear parts

A Cache Creek resident was charged after an undercover sting operation by conservation officers

Most Read