Apple's new 'plastic' iPhone 5C – for the colourful – will be released by the tech giant in Canadian stores on September 20

Apple unveils colourful iPhone 5C, revamped 5S, and new Touch ID fingerprint scanner

Apple's iPhone 5C models will start at $99 with a 2-year plan, and $199 for the new 5S. It was revealed on Tuesday in California.

Well, there you have it, and you might not even need a phone cover.

Apple unveiled its new iPhone 5C on Tuesday morning in California, and it’s certainly a radical model – at least, radical by definition from a company whose normal year-by-year changes involve minuscule size differences and retina display that might not make up for the hundreds extra the new device will cost you.

The 5C will be coloured, it will be plastic, and it will be available in Canadian stores by Sept. 20, 2013. (Available for pre-order by Sept. 13.) It will be available in White, Yellow, Pink, Blue, and Green.

Apple also unveiled the iPhone 5S, which will be an upgrade on its current model – practical, and more the high-end line we expect from Apple, but not as colourful.

The biggest development, however, is not the colours or the naming convention of Apple’s new phones, at all, but the new ‘Touch ID’ fingerprint scanner. The scanner will allow users to purchases apps and to unlock their phone with the simple use of their thumb.

“It’s the most forward-thinking phone we’ve ever created,” said Apple exec Phil Schiller. “The iPhone 5S is a huge leap forward in mobile computing performance.”

(Prices for the phones range from $99 to $199 USD for the iPhone 5C, and $199 to $399 for the 5S, with a two-year contract.)

————————————————————

————————————————————

The company’s website is now flush with paint-swirled news and taglines: lines like “For the colourful” and “Engineered to the brightest specifications”.

England’s The Daily Mail (Online) – which has become the most-read news site in the world – referred to Apple’s release as a “make or break event” for the company, especially now that it’s not alone (or even ahead) in the world’s cell phone market.

“The release of the iPhone 5C marks a step away from Apple’s luxe image,” text from Mail Online read, just above photos of the cute, bubbly, almost gum ball-like new phones.

“Many believe the move is a desperate bid to poach Samsung buyers, as the Korean company and its plastic, cheaper handsets go from strength to strength.”

Not to be forgotten among the 5C’s appearance, however, is the 5S. The newest pride of the iPhone roster will come in three colours – gold, silver, and something called space grey.

At the event, Apple CEO Tim Cook spoke to the crowd in front of a chart that showed the company’s cumulative sale growth since 2008, when the original iPhone was first released. (If you’re counting, that makes eight total new models in five years.)

Cook’s graph simply showed rising sales that appear to never end, but website Quartz was quick to point the real metrics of Apple’s growth – or strained growth, as it were – and its need to revolutionize the model its essentially clung to since the middle of 2008.

That was before President Obama, before the Samsung Galaxy, and definitely before Tim Cook.

“Showing sales cumulatively tacitly overstates the number of iPhone users, since some iPhone purchases are replacing older or broken iPhones,” writes Quartz’s David Yanofsky. “Many of the phones Apple is claiming as praiseworthy in this chart found the junkyard years ago.

“Although Apple can boast more than 400 million iPhones sold for all time, its quarterly sales of the product have declined over the last three quarters.”

————————————————————

————————————————————

New look for iPhone 5S 2013

iPhone 5 Colour Lineup for 5C

Photo of Apple iPhone 5C and iOS7

new design for Apple iPhone 5C - 2013

iPhone new 5C design for 2013

iPhone new Design 2013

Apple new iPhone 5C

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Food safety a good practice amid COVID-19 concerns

BC Centre for Disease Control offers useful food safe information for households

Sidney’s top emergency official says he is not aware of any COVID-19 cases in the community

The public Sunday also heard of future plans to help local businesses through tax deferments

Digitization of Peninsula News Review by Sidney Museum and Archives preserves historical legacy

Searchable database will ease research and preserve integrity of records

COVID-19: Victoria plumbing company dedicates van for grocery delivery

The Super Plumber uses van to pick up groceries for those in need during COVID-19 pandemic

COVID-19: A message from the publisher

We will be making some changes to our print editions during these unprecedented times

Evening world update: U.S. restrictions extended 30 days; NY deaths near 1,000

Comprehensive world update, with the latest developments in the COVID-19 crisis

‘It’s up to us: Recently-returned B.C. couple urges Canadians to take COVID-19 seriously

Garrett Kucher and Tory Apostoliuk make it home after almost a week of lockdown in Spain

‘Nothing concrete’: Tenants, landlords lack details after B.C. unveils COVID-19 rental aid

Single mom in Golden says she’s already going to the food bank after being laid off

Canada will make sure masks sent by China meet quality standards: Trudeau

Chinese Embassy tweeted that China was sending 30,000 medical masks along with gowns, gloves and goggles

B.C. issues guidelines about distancing, reusable bags to grocery stores amid COVID-19

Hand sanitizer and markers to keep lines two metres are apart are needed, province says

No plans to call in military right now to enforce COVID-19 quarantine: Trudeau

Trudeau unveils $7.5M for Kids Help Phone, $9M for vulnerable seniors amid COVID-19

QUIZ: How much do you know about the Olympics?

Put your knowledge to the test with these 12 questions

Most Read