Black Press, B.C. Games ink new partnership deal

Four-year agreement will focus on promoting athleticism, communities

Kelly Mann hardly raised an eyebrow to the Canucks’ spectacular win of Round 1 in the playoffs this week.

To be fair, no one is more passionate about sports than Mann. As far as he’s concerned, youth athletics and the surrounding community are where it’s at.

The president and CEO of B.C. Games has guided the province’s Summer and Winter Games to great heights through a passion for sports.

Mann was in Vernon last week to help the host city launch the official countdown for the 2012 B.C. Winter Games, set for Feb. 23-26.

In tandem with the launch, Mann announced a four-year partnership between the Games and Black Press, parent company of the Victoria News.

“While we sponsor literally thousands of events each year, The Games, both winter and summer, are on a scale that is one of the largest opportunities to engage our readers across B.C.,” said Candy Hodson, senior vice-president of national sales and marketing for Black Press.

“In covering the B.C. Games it allows Black Press to also showcase our best: we bring together ‘local’ on a provincial scale,” she said.

Mann agreed the shared focus on athletic promotion in the community between the B.C. Games and Black Press is a perfect fit.

“Black Press papers and the Winter and Summer Games are in virtually every community in B.C.

“Black Press will provide extensive coverage and advertising to support the B.C. Games and share the story of how the Games impact athletes, coaches, officials, volunteers and communities.”

The partnership will coincide with three games: the 2012  Summer Games in Surrey and the 2014 Winter and Summer Games in Mission and Nanaimo, respectively.

From his downtown Victoria office, Mann overlooks the antique section of Fort Street. It’s just a few blocks down the road from Oak Bay High, where he graduated in 1976.

It was there that Mann became deeply connected to the values of youth sports, playing and managing school teams.

He’s been with B.C. Games since 1992 but also co-founded the Kidsport Greater Victoria chapter in 2002, one of the most successful in the country.

When president Randy Blair of Black Press’ Lower Mainland division proposed the newspaper chain become one of three corporate sponsors, Mann knew the opportunity at hand.

“We want people to understand the competitive support system in athletic development in B.C.,” Mann said.

“You don’t hear of Ryder Hesjedal as a B.C. Games athlete, you hear of him as a Tour de France competitor. We talk about athletes like they fell out of a tree but really they’ve had a support network since they were eight. This (partnership) will add greater depth to the role of athletes and the support network of the development stage.”

sports@vicnews.com

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Zahra Rayani-Kanji of Heart Pharmacy, Sidney Pharmacy manager James McCullough, and Naz Rayani, owner and founder of Heart Pharmacy, join sisters Becky Brigham and Judy Costanzo outside the business. Sidney Pharmacy has become the sixth Heart Pharmacy outlet in Greater Victoria after its purchase from Brigham and Costanzo. Their parents, Frances and Jim Brigham, first opened the business in 1959. (Wolf Depner/News Staff)
Sidney Pharmacy changes ownership, but retains family tradition

First opened by Frances and Jim Brigham in 1959, Sidney Pharmacy is now part of Heart Pharmacy

Ronald Schinners, owner of The Cabbie in the #YYJ, opened his taxi service in the West Shore last month. (Dawn Gibson/News Staff)
‘One man show,’ The Cabbie in the #YYJ cultivates 45,000 followers on Instagram

New taxi company brings unusual spunk to the West Shore

German Chancellor Angela Merkel has in the past warned of Öffnungsdiskusionorgien (translated as an orgy of discussions about openings), one of one of the 1,200 words added to the German lexicon as reported by the Leibniz Institute for the German Language. (Michael Kappeler/Pool via AP)
German lexicon grows by 1,200 words, many inspired by COVID-19 pandemic

Öffnungsdiskusionorgie (orgy of discussions about openings) among new entries

A decade into the 100-year blueprint for restoring the Bowker Creek watershed, Soren Henrich, director of the Friends of Bowker Creek Society, feels positive about the future of conservation and daylighting of the creek. (Nina Grossman/News Staff)
Ten years in, Greater Victoria’s 100-year Bowker Creek blueprint gets a boost

Victoria council passes several restoration recommendations

During a press event on March 6, Const. Alex Berube, media relations officer for the West Shore RCMP, addressed a deadly shooting that occurred in Metchosin the night before. (Devon Bidal/News Staff)
VIDEO: One man shot dead in ‘targeted incident’ on Sooke Road

Highway 14 reopens following multi-hour closure for investigation

The James C Richardson Pipe Band marches in a Remembrance Day parade on Nov. 11, 2019 in Chilliwack. Wednesday, March 10 is International Bagpipe Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of March 7 to 13

International Bagpipe Day, Wash Your Nose Day and Kidney Day are all coming up this week

The Port Alice pulp mill has been dormant since 2015. (North Island Gazette file photo)
Parts recycled, life returning to inlet as as old Port Alice mill decommissioned

Bankruptcy company oversees de-risking the site, water treatment and environmental monitoring

The Conservation Officers Service is warning aquarium users after invasive and potentially destructive mussels were found in moss balls from a pet store. (BC Conservation Officers Service/Facebook)
Aquarium users in B.C. warned after invasive mussels found at pet store

Conservation officers were told the mussels were found in a moss ball from a Terrace pet store.

Hockey hall-of-fame legend Wayne Gretzky, right, watches the casket of his father, Walter Gretzky, as it is carried from the church during a funeral service in Brantford, Ont., Saturday, March 6, 2021. HE CANADIAN PRESS/Nathan Denette
Walter Gretzky remembered as a man with a ‘heart of gold’ at funeral

The famous hockey father died Thursday at age 82 after battling Parkinson’s disease

Donald Alan Sweet was once an all star CFL kicker who played for the Montreal Alouettes and Montreal Concordes over a 13-year career. Photo courtesy of Mission RCMP.
Ex-B.C. teacher who was CFL kicker charged with assault, sexual crimes against former students

Donald Sweet taught in Mission School District for 10 years, investigators seek further witnesses

(Black Press Media files)
Medicine gardens help Victoria’s Indigenous kids in care stay culturally connected

Traditional plants brought to the homes of Indigenous kids amid the COVID-19 pandemic

Personal protective equipment is seen in the COVID-19 intensive care unit at St. Paul’s hospital in downtown Vancouver. THE CANADIAN PRESS/Jonathan Hayward
$16.9 million invested to improve worker safety, strengthen B.C.’s food supply chain

Money to be used for social distancing, personal protective equipment, cleaning, and air circulation

More than ever before, as pandemic conditions persist, the threat of data breaches and cyberattacks continues to grow, according to SFU professor Michael Parent. (Pixabay photo)
SFU expert unveils 5 ways the COVID-19 pandemic has forever changed cybersecurity

Recognizing these changes is the first in a series of steps to mitigate them once the pandemic ends, and before the next: Michael Parent

Most Read