The Dine-In Victoria delivery service closed on Aug. 9 and owner Maggie Rideout is converting the Admirals Road office into a new bistro. (Maggie Rideout/Submitted)

The Dine-In Victoria delivery service closed on Aug. 9 and owner Maggie Rideout is converting the Admirals Road office into a new bistro. (Maggie Rideout/Submitted)

Dine-In Victoria closes due to delivery service competition

Owner Maggie Rideout converting Admirals Road office into new bistro

Dine-In Victoria closed on Aug. 9, after 20 years of doing food delivery in Greater Victoria.

At its peak, in 2016, owner Maggie Rideout said the service launched a new website and employed about 50 drivers who made deliveries from about 60 restaurants to customers within the region.

“Then in 2017 Skip [the Dishes] came to Victoria,” Rideout said.

READ MORE: Skip The Dishes warns B.C. delivery drivers about ‘extremely violent’ wanted man

At first, she said her local web app seemed to be able to hold its own, but claims the corporation started “trying to get [her] clients.”

“Once they came to town it was just kind of like chaos was ensuing,” she said, adding that because Skip the Dishes charges restaurants for late orders, she thinks restaurants started prioritizing them, negatively impacting Dine-In Victoria delivery times.

“This is my baby. I’ve had it for 20 years,” she said. “I’ve raised my kids on this. A lot of love has gone into this.”

Rideout said she had been planning to launch a new app in two weeks, in an effort to compete, but ultimately decided to close because DoorDash also came to Victoria.

“I’ve already experienced what Skip the Dishes can do,” she said. “You can imagine what [DoorDash is] going to do.”

From 2017 until now, she said Dine-In Victoria was reduced to about a quarter of its customer base.

“It just becomes not an intelligent move to stay open if you’re losing every day,” she said. “Experience shows me the writing on the wall.”

On Thursday, she sent notifications to her remaining customers that Friday would be their last day of service.

“The orders are already coming in,” she said on Friday afternoon. “I think people are just trying to show their support.”

READ MORE: UBER Eats food delivery launches in Greater Victoria

Despite Dine-In Victoria coming to a close, Rideout still has an appetite for the food industry. Already, the Dine-In Victoria office located at 829 Admirals Rd. in Esquimalt is being converted into a bistro.

She said they will do mostly take-out food at the bistro, which has yet to be named, though there will be enough seating to stop and have a coffee.

The bistro will be the new, public branch of a similar breakfast and lunch take-out business she has been running on private land for about 10 years.

“It’s very successful,” she said of the private business which services workers. “Our breakfast wrap is phenomenal.”

She said the front of the new public bistro has been completed, though the premises are still “a bit of a construction zone right now.” Once construction is complete and menus have been set up, she expects the bistro will open in November.

The bistro may even do delivery through other services, such as her former competitors, she added.

“If you can’t beat them, join them.”

READ MORE: Patrons report waiting over 40-minutes at Greater Victoria McDonald’s restaurant

The Langford resident has worked in the food industry for a long time. She was the manager of Cafe Mexico for a couple of years before motherhood inspired her to do Dine-In Victoria.

”Man it would be really nice to have somebody bring me food,” she remembers thinking on busy nights with her kids, before friends suggested buying Dine-In Victoria.



karissa.gall@blackpress.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Oak Bay Police are calling on a male described as elderly to come forward after having left the scene of a collision that injured a cyclist Saturday afternoon. (Black Press File Photo)
Police in Oak Bay seek elderly driver who left scene of collision with cyclist

Collision left cyclist with injuries to head and chest

Steve Smith’s image of two sibling adolescent grizzly bears playfighting in the Chilko River in the B.C. Interior earned him best of show at the prestigious Lion’s Gate Celebration of Nature club competition for 2020-21. (Photo by Steve Smith)
Victoria Camera Club captures top spot in prestigious nature and wildlife competition

Saanich Peninsula photographers part of award-winning team

Downtown Victoria and the Inner Harbour are part of a corridor that also includes much of urban Saanich that is part of the Greater Victoria 2030 District, a sustainable buildings climate initiative announced recently. (Black Press Media file photo)
Ramping up energy efficiency in Greater Victoria buildings goal of new group

Greater Victoria 2030 District part of North American network of cities working to reduce emissions

Oak Bay High Grade 10 students Oliver Wakely and Alex Joiner with the new scoreboard to soon be installed on the grass turf. Fundraising from the Oak Bay Barbarians rugby alumni and Oak Bay Fire Fighters Charitable Foundation. (Travis Paterson/News Staff)
Oak Bay High alumni buy new scoreboard

Scoreboard to be installed on grass field

Victoria Hospice staff Brianne Ohl, left, Angela Chalmers, right, and Sandi Ogloff, at back, show off their buttons that show a picture of them smiling. Staff has worked hard to maintain the connections with patients despite the barriers of PPE and rigid COVID-19 protocols. (Victoria Hospice Photo)
Hospice provides compassion in a time of COVID

Victoria Hospice 40th anniversary on pause during pandemic

U.S. Senator Bernie Sanders sits in on a COVID-19 briefing with Dr. Bonnie Henry, provincial health officer, and Adrian Dix, B.C. minister of health. (Birinder Narang/Twitter)
PHOTOS: Bernie Sanders visits B.C. landmarks through the magic of photo editing

Residents jump on viral trend of photoshopping U.S. senator into images

Jennifer Cochrane, a Public Health Nurse with Prairie Mountain Health in Virden, administers the COVID-19 vaccine to Robert Farquhar with Westman Regional Laboratory, during the first day of immunizations at the Brandon COVID-19 vaccination supersite in Brandon, Man., on Monday, January 18, 2021. THE CANADIAN PRESS/Tim Smith - POOL
Top doctor urges Canadians to keep up with COVID measures, even as vaccines roll out

More than 776,606 vaccines have been administered so far

From the left: Midway RCMP Csts. Jonathan Stermscheg and Chris Hansen, Public Servant Leanne Mclaren and Cpl. Phil Peters. Pictured in the front are Mclaren’s dog, Lincoln and Peters’ dog, Angel. Photo courtesy of BC RCMP
B.C. Mounties commended for bringing firewood to elderly woman

Cpl. Phil Peters said he and detachment members acted after the woman’s husband went to hospital

Dr. Jerome Leis and Dr. Lynfa Stroud are pictured at Sunnybrook Hospital in Toronto on Thursday, January 21, 2021.THE CANADIAN PRESS/Frank Gunn
‘It wasn’t called COVID at the time:’ One year since Canada’s first COVID-19 case

The 56-year-old man was admitted to Toronto’s Sunnybrook Health Sciences Centre

An Uber driver’s vehicle is seen after the company launched service, in Vancouver, Friday, Jan. 24, 2020. Several taxi companies have lost a court bid to run Uber and Lyft off the road in British Columbia. THE CANADIAN PRESS/Darryl Dyck
Taxi companies lose court bid to quash Uber, Lyft approvals in British Columbia

Uber said in a statement that the ruling of the justice is clear and speaks for itself

Nanaimo Regional General Hospital. (News Bulletin file photo)
COVID-19 outbreak declared at Nanaimo hospital

Two staff members and one patient have tested positive, all on the same floor

A long-term care worker receives the Pfizer vaccine at a clinic in Nanaimo earlier this month. (Island Health photo)
All Island seniors in long-term care will be vaccinated by the end of this weekend

Immunization of high-risk population will continue over the next two months

A 75-year-old aircraft has been languishing in a parking lot on the campus of the University of the Fraser Valley, but will soon be moved to the B.C. Aviation Museum. (Paul Henderson/ Chilliwack Progress)
Vintage military aircraft moving from Chilliwack to new home at B.C. Aviation Museum

The challenging move to Vancouver Island will be documented by Discovery Channel film crews

A video posted to social media by Chilliwack resident Rob Iezzi shows a teenager getting kicked in the face after being approached by three suspects on Friday, Jan. 22, 2021. (YouTube/Rob i)
VIDEO: Security cameras capture ‘just one more assault’ near B.C. high school

Third high-school related assault captured by Chilliwack resident’s cameras since beginning of 2021

Most Read