The Downtown Victoria Business Association’s updated website was launched this month, after being recreated by local firm DesignCoast Creatives. (Downtown Victoria Business Association)

The Downtown Victoria Business Association’s updated website was launched this month, after being recreated by local firm DesignCoast Creatives. (Downtown Victoria Business Association)

Downtown Victoria Business Association upgrades its online presence

More user-friendly layout, navigation aim to better showcase downtown offerings

The Downtown Victoria Business Association has completed a user-friendly makeover of its website.

The design features a new introductory video, and navigational elements to the About, Doing Business and Resource sections that help make the site’s experience more intuitive, said DVBA marketing manager Becca Blachut. It’s a considerable upgrade to their website launched in 2017, she said, and has been in the works since August.

“We’re really proud of the work that we do every day for advertising and marketing (Victoria’s downtown businesses),” Blachut said, noting the website changes reflect that.

The more animated and vibrant site offers a better showcase of downtown’s offerings, activities and people.

“The DVBA has so much to offer both our members and the general public in regards living, working, and visiting Downtown Victoria,” added executive director Jeff Bray. “We are blessed with one of the best mid-sized downtowns in North America and our revised website enhances our ability to showcase this.”

DVBA member DesignCoast Creative was chosen to design the new layout.

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