HeartPress PR helps show a little corporate love

Victoria business makes Valentine’s about pals, colleagues along with lovers

HeartPress PR builds on its project to extend the value of Valentine’s Day beyond the bounds of partners.

Friends, coworkers, pals are celebrated in cards that may be a little racy, or just plain funny with HeartGrams.

“We thought it was going to be a fun way to engage businesses around Valentine’s,” says Lori Muñoz Malcolm, founder of HeartPress PR. “When you’re kids in school everyone would hand out fun valentines. Now it seems like Valentine’s is only for a significant other. These are good to send to your colleagues, your girlfriends, your best friends.”

“Some are definitely not what you would send to your grandmother, but it does break out of the gushy cards,” she says.

The cards, created for and inspired by the program, are the work of Sarah Rouget of Boo to You Designs. They range from a little riské to a drawn beaver asking ‘wood you be mine’.

Cards are $10 and can be paired for a fee with Terrible Truffles ($5 to $25) – “[the name] has nothing to do with the chocolates because the chocolates are amazing,” Malcolm says – and $1 is donated to the cause of your choice.

“At the very core of what we do at HeartPress is helping businesses give back,” Malcolm said.

It’s the second year for the company that aims to connect small business with the non-profit world.

“We thought the cards were just so adorable we needed to do them again,” Malcolm said.

There are a handful of locations to pick up your selections in downtown Victoria, and a corporate delivery option for those ordering 10 or more. HeartGrams are delivered to a few select blocks of downtown businesses or can be picked up at distribution partners within Greater Victoria.

To make a difference in the local community, $1 from every HeartGram purchased will be donated to a cause of the purchaser’s choice. HeartGrams make giving back close to the heart this Valentine’s Day.

Find your perfect HeartGram or learn more about the corporate option at heartpress.ca.

Pick Up Locations:

HeartPress PR, 510 Yates Street (Pick up on Feb.12 through 14)

Club Kwench, 843 Fort Street (Pick up on Feb.14)

Max Furniture, 2745 Bridge Street (Pick up on Feb.14)


 

cvanreeuwyk@oakbaynews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Westshore Rebels game postponed due to poor air quality conditions

Games expected to continue the following week

BC Farmers’ Market Trail a one-stop virtual guide to the goods

New website assembles, profiles 145+ farmers’ markets throughout B.C.

Saanich police investigating sexual assault in broad daylight

Social media lit up with accusations incident took place at Regina Park tent city

Swimmer halts journey across Strait of Juan de Fuca after hypothermia sets in

Susan Simmons swam for eight-and-a-half hours in 9 C choppy waters

Oak Bay man designer behind Canucks’ retro jersey

Jeremie White was 20 years old when he told Canucks assistant GM Brian Burke he had a design

Five things to do in Greater Victoria this weekend

Puppy yoga, horses, cars, water guns and more make up this weekend’s list of events to see

Canadians fear for relatives trapped amid flooding in Indian state of Kerala

More than 800,000people have been displaced by floods and landslides

IndyCar driver Wickens flown to hospital after scary crash

IndyCar said Wickens was awake and alert as he was taken to a hospital

Ex-BCTF president ‘undeterred’ after early release from pipeline protest jail term

Susan Lambert and Order of Canada recipient Jean Swanson released early

Fast food chains look to capitalize on vegetarian, vegan trend with new items

Seven per cent of Canadians consider themselves vegetarians and 2.3 per cent identify as vegans

‘Hard on water:’ Smoke not the only long-range effect of wildfires

The project began more than 10 years ago after southern Alberta’s 2003 Lost Creek fire

B.C. VIEWS: Genuine aboriginal rights are misused and discredited

Camp Cloud one of long line of protests falsely asserting title

Prime Minister Justin Trudeau to march in Montreal’s Pride parade

Trudeau will end the day in his home riding of Papineau

Most Read