Denise McCormick

Langford store makes it an even dozen for Quality Foods

Family owned grocery chain brings its game to the West Shore

For more than 30 years, Quality Foods has built a following on the mid- and North Island.

In the span of a year or so, the independent grocer will open not one, but two stores on the West Shore, its first outlets in Greater Victoria.

“We’ve long had an eye to Victoria, but the opportunities were few and far between,” said Rob McKay, Quality Foods marketing director.

This week’s opening of its store in Langford marks the company’s first foray into what McKay admits is a highly competitive grocery market.

Quality Foods has some momentum going in, he said.

“There seems to be a pent-up demand for Victoria. We’ve been getting phone calls and emails and personal comments from people asking us, ‘when are you guys coming down here?”

The Langford Parkway location is store number 12 for the company, which began in 1982 when partners Ken Schley, John Briulo and Noel Hayward restored an abandoned grocery store in Qualicum Beach.

The next location in this area will be in View Royal, on the site of the development at the corner of Helmcken Road and Watkiss Way near Victoria General Hospital. It is due to open sometime in 2015.

Langford Mayor Stew Young is excited for the economic opportunities the new Quality Foods will bring to his community, with 75 to 100 jobs to be filled initially.

“The jobs that it creates is obviously number one for our community. It’s great that another large employer has decided that Langford is a great place to move,” he said.

“We have some of the strongest growth in the region. A lot of our residents need the jobs.”

In addition to offering employment opportunities, the new Quality Foods will also provide another grocery option closer to home for Langford residents, said Young, as well as injecting some friendly competition into the mix.

“It’s healthy for our community … and it’ll possibly lower prices for food which is always a good thing,” he said.

McKay said the location of the store is ideal, with its proximity to the new Capital Iron store, as well as City Centre Park.

“We’re hoping to draw from a greater population area, but our focus, of course, is the West Shore community,” he said. “That’s pretty good in and of itself.”

Capital Iron owner Mike Black said at the time of his store’s opening in April that the impending opening of Quality Foods was part of his company’s decision to locate in the former furniture store plaza.

Jordan Schley, Ken’s son, is manager of the new store and brings enthusiasm and family pride to the job, McKay said.

Among the features the new store brings is something it calls Island Smokehouse Barbecue, complete with an in-house smoking oven to create such items as barbecued pulled pork, beef brisket and other gourmet items.

McKay said Quality Foods has been a pioneer in terms of bringing specialty foods and services to its stores, from freshly made Chinese food and in-store cafés to old-style delis.

A special seniors’ shopping night is planned for 4 to 8 p.m. Wednesday (July 9), while the official grand opening happens Thursday at 10 a.m.

For more on Quality Foods, visit qualityfoods.com.

– with files from Angela Cowan

editor@goldstreamgazette.com

Grocer tech savvy

• For customers who are accustomed to using their smartphones for shopping, Quality Foods has just the ticket. Their app, which is linked to one’s Q card (loyalty program), allows shoppers to accept a special online-only deal on their phone, then have it automatically rung in for that price at the checkout once your Q card is scanned.

Just Posted

Neighbour details hearing ‘thuds’ the day girls found dead in Oak Bay

Jury at double-murder trial hears from Andrew Berry’s neighbour

International, Disney and Hallmark films set to be filmed in Victoria in 2019

Local and international production companies seeking out film locations in town

Toy Run organizer says motorcyclists unfairly targeted

Motorcycle toy drive returns Sept. 29 to Turkey Head

Saanich councillor wants the municipality to support opponents of Quebec’s secularism bill

Councillors will debate notice of motion from Coun. Zac de Vries on Aug. 12

VIDEO: Sparrows raise their chicks in Cadboro Bay deck planter

Jill Yoneda captured 11 days up close with tiny Junco sparrows

Greater Victoria wanted list for the week of July 16

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Pamela Anderson adds star power to B.C. Green Party town hall

Celebrity attended Nanaimo meeting with representatives from U.S.-based environmental group

Olympic softball qualifier gets $150K boost from provincial government

2019 Americas Qualifier to be held in Surrey from Aug. 25-Sept. 1

Gas price inquiry questions Trans Mountain capacity, company denies collusion

The first of up to four days of oral hearings in the inquiry continue in Vancouver

‘Benzos’ and fentanyl a deadly cocktail causing a growing concern on B.C. streets

Overdoses caused by benzodiazepines can’t be reversed with opioid-overdose antidote naloxone

Chinook retention begins on North Island, but amid new size limit

DFO calls measures ‘difficult but necessary’ following rockslide on Fraser River

Will you be celebrating national hotdog day with any of these crazy flavours?

The popularity of hotdogs spans generations, cultures

Former home of accused Penticton shooter vandalized

Ex-wife of man who is accused of murdering four people had her house vandalized

Most Read