This undated product image provided by Mastercard shows Mastercard’s new logo. The digital payment company says it is dropping its name in some contexts, opting to let its familiar interlocking yellow and red circles represent the company at retail locations and online. (Mastercard via AP)

No words: Mastercard to drop its name from logo

Mastercard joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name

What’s in a name?

For MasterCard, not enough to keep it in the logo.

The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years.

Mastercard Inc. joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials.

It also points to the changing nature of exchanging currency. One of the original major credit card companies, formerly known as Master Charge, Mastercard has attempted to rebrand itself in recent years as a “technology company in the global payments industry.”

READ MORE: Privacy watchdog says legal cannabis buyers should use cash, not credit cards

The Purchase, New York, company said Monday that 80 per cent of people recognize the Mastercard logo even when its name isn’t present.

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Greater Victoria enjoys sunny first day of spring

Summer-like temperatures of 21 degrees hit Wednesday for first day of spring

Esquimalt puts freeze on taxes for local businesses

The tax increase for residents sits at 5.51 per cent, averaging to an additional $46

Bitter Saturna land-use dispute highlights legal grey areas

Unhappy Tsawout accuse leadership of cultural destruction

Development replacing Fairfield United Church gets final approval

The new Unity Commons Development will take over the space at 1303 Fairfield Rd.

Saanich forwards student-targeted development to public hearing

Proposed development advertises itself to individuals who want a car-free lifestyle

VIDEO: Can you believe it? This B.C. hill pulls cars backwards up a slope

Sir Isaac Newton had clearly never been to this Vernon anomaly when he discovered gravity

Greater Victoria Wanted List for the week of March 19

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

POLL: When do you think the next major earthquake will hit Vancouver Island?

According to seismologists, Vancouver Island is overdue for a magnitude 7 earthquake.… Continue reading

Canucks hang on for 7-4 win over Senators

Horvat nets 2 for Vancouver

European, Canadian regulators to do own review of Boeing jet

Air Canada plans to remove the Boeing 737 Max from its schedule at least through July 1

Prime minister defends Liberal budget measures as sales effort gets underway

Conservatives under Andrew Scheer say it’s a spree funded by borrowing against the future

Mayor meets with B.C. health minister on homeless taxi transfers

Two homeless people were discharged from Surrey Memorial and sent to a Chilliwack shelter

B.C. lottery winner being sued by co-workers

They claim he owes them $200,000 each, in a lawsuit filed in B.C. Supreme Court in Vancouver

Teacher reprimanded for conduct towards special needs student

Alan Stephen Berry told vice principal he did not have time to use positive strategies

Most Read