BC Place stadium had a major refit done after hosting opening and closing ceremonies for the 2010 Winter Olympics. (Ryan Adams/Wikimedia Commons)

Province putting B.C. Place naming rights back on market

Deal with Telus mysteriously died under B.C. Liberal government

The B.C. government has approved a plan to seek bids for the naming rights to B.C. Place, looking to restart a plan by the previous B.C. government that led to a deal with Telus Corp. for the downtown Vancouver landmark being scuttled.

“This naming rights sponsorship opportunity will make more funds available for government to improve the services that British Columbians count on,” Tourism Minister Lisa Beare said Monday.

BC Place naming rights were almost sold in 2012, but a $40 million deal with Telus was abruptly scrapped by then-tourism minister Pat Bell. When questioned about the decision, which left the telecommunications company preparing plans and signs to rebrand the domed stadium, Bell said he considered the name B.C. Place to be “iconic” and worthy of preserving.

The costly renovation and retractable roof have been a political target for years, and the revenue from a naming deal is attractive again.

“B.C. Place is a vibrant, world-class facility, and is one of only a few venues of this size and profile in North America yet to capitalize on this valuable type of revenue opportunity,” said Ian Aikenhead, chair of The B.C. Pavilion Corporation, the provincial Crown agency that was set up for Expo 86.

RELATED: B.C. Place pulled from 2026 World Cup soccer bid

B.C. Place was last in the news when the NDP government pulled out a joint North American bid for the 2026 World Cup of soccer, citing unknown upgrade costs that could include a natural grass field.

Premier John Horgan said in June 2018 he wasn’t prepared to sign a “blank cheque” for FIFA, the international soccer governing body.

In addition to serving as home field for the B.C. Lions football team and Vancouver Whitecaps FC of Major League Soccer, B.C. Place hosts Canada Sevens rugby, concerts and trade shows.

Organizations have until May 15 to submit bids for the naming rights on BC Bid, the province’s facility for public sector contract offers.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Royal Roads University to host a Black History Month panel

Four speakers will discuss being of African heritage in B.C.

VIDEO: Friday night fire outside Saanich Staples

Witness says two employees helped put out blaze

Victoria non-profit empowers women escaping abusive homes with a fresh start

Organization’s gift certificate program helped around 400 women last year

VIDEO: Royal Bay Secondary students take flight in ‘Peter and the Starcatcher’

Play tells the story of the orphan who becomes Peter Pan

Volunteers begin work on memorial garden for former Metchosin counsellor

Garden a fitting tribute to Moralea Milne, a champion of Garry oak ecosystems

VIDEO: Iconic ‘snow cone’ takes shape at B.C. park near Clearwater

Snow cone forming at Wells Gray Provincial Park one that would make Disney’s Queen Elsa proud

POLL: Will you be wearing pink to take a stand against bullying?

Schools and workplaces across Greater Victoria and around the province will be… Continue reading

Pink Shirt Day a reminder to ‘T.H.I.N.K.’ before posting on social media

‘Be Kind’ message on shirts sold for anti-bullying activities of Wednesday, Feb. 27

A ‘warm embrace’ for grieving parents at funeral of seven young fire victims

Mourners offered love and support to Kawthar Barho, mother of seven children

Indigenous leaders, politicians say Trans Mountain report flawed

The National Energy Board has endorsed an expansion of the Trans Mountain pipeline a second time

UPDATE: Reports of rashes prompt closure of all Harrison Hot Springs pools

Public pool available after Fraser Health shut down all five mineral pools until further notice

Legislation to protect B.C. farmland comes into effect

Regulations enhance food security, encourage long-term farming

Have you heard the legend of Shuswaggi, the Shuswap Lake monster?

Witness accounts as old as 1904, and as recent as 2018, place a creature in the lake’s depths

UPDATE: B.C. ticket holder winner of $25.9-million Lotto Max jackpot

Next draw set for Mar. 1 with an estimated jackpot of $10 million

Most Read