Thrifty Foods customers helped feed the hungry with more than $90,000 and bagged grocery donations over the Christmas season.
Food for Families is a food bank fundraiser created by Thrifty Foods that supports both cash and food donations within 15 distinct communities served by the food store.
Customers were invited to donate their choice of cash or non-perishable food items from Dec. 6 to Jan. 6, and several stores hosted special events on site to generate more awareness for the annual food bank drive.
“The giving nature of our customers amazes me year after year,” said Thrifty Foods general manager Jim Dores.
“We know that family resources are tight during and after Christmas gift-giving, yet each and every store received generous cash donations at the checkout as well as non-perishable goods donated by the bag.”
Local food banks benefiting from the 2014 fundraiser include Victoria’s Mustard Seed Food Bank, Goldstream (West Shore) and Sidney Lions (Saanichton and Sidney).
The Thrifty Foods Food for Families fundraiser has raised over $1 million in fresh food donations since 2008 and countless truckloads of non-perishable donations for food banks.
Meanwhile, Victoria Cool Aid Society has announced the production and sale of a new, local granola at all Victoria area Thrifty Foods locations until Feb. 6.
All proceeds from Granola That Counts granola will support Cool Aid’s Every Step Counts running and walking program, which empowers people to stay healthy and housed.