Thrifty Foods help less fortunate

Food chain sponsors Food for Families and Granola That Counts programs

Thrifty Foods customers helped feed the hungry with more than $90,000 and bagged grocery donations over the Christmas season.

Food for Families is a food bank fundraiser created by Thrifty Foods that supports both cash and food donations within 15 distinct communities served by the food store.

Customers were invited to donate their choice of cash or non-perishable food items from Dec. 6 to Jan. 6, and several stores hosted special events on site to generate more awareness for the annual food bank drive.

“The giving nature of our customers amazes me year after year,” said Thrifty Foods general manager Jim Dores.

“We know that family resources are tight during and after Christmas gift-giving, yet each and every store received generous cash donations at the checkout as well as non-perishable goods donated by the bag.”

Local food banks benefiting from the 2014 fundraiser include Victoria’s Mustard Seed Food Bank, Goldstream (West Shore) and Sidney Lions (Saanichton and Sidney).

The Thrifty Foods Food for Families fundraiser has raised over $1 million in fresh food donations since 2008 and countless truckloads of non-perishable donations for food banks.

Meanwhile, Victoria Cool Aid Society has announced the production and sale of a new, local granola at all Victoria area Thrifty Foods locations until Feb. 6.

All proceeds from Granola That Counts granola will support Cool Aid’s Every Step Counts running and walking program, which empowers people to stay healthy and housed.

Just Posted

Simon Keith undergoes second heart transplant

Former pro athlete turned transplant advocate gets another chance

VicPD help Esquimalt businesses avoid becoming victims of crime

Townhall meeting teaches businesses about safety and prevention

Saanich homeowner scares off cougar taking down deer in Cadboro Bay

Conservation officer Peter Pauwels does not expect the animal to make future appearances

Shoreline Middle School students pitch in to clean school trail

Needles and bags of garbage picked up over six-week period on View Royal trail

Peninsula skater scores personal best speeds to earn spot on Team BC

Kieran Brown heads for the Western Canadian Championships March 22 and 23

Greater Victoria Wanted List for the week of March 12

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

POLL: Would you consider living in a tiny home?

Victoria is the latest Capital Region community to take a look at… Continue reading

Temperature records dating back to 1947 broken in B.C.

The Squamish airport recorded the hottest temperature in the province (and Canada) on Sunday: 21.3 C

B.C. First Nations’ intake of essential nutrients could drop by 31%: study

Professors project the nutrient decrease by 2050 if climate change mitigation continues as is

Trudeau fills vacancy in cabinet with B.C. MP Joyce Murray

Murray, 64, was elected in 2008 and served previously as a minister in B.C.’s provincial government

Gunman kills 3 on Dutch tram; mayor says terror likely

Utrecht police release photo of 37-year-old man born in Turkey who is ‘associated with the incident’

Facebook announces changes to political advertising to meet new federal rules

Bill C-76 bans the use of money from foreign entities to conduct partisan campaigns

Most Read