Tourism Victoria has been honoured as Marketer of the Year Award by the B.C. branch of the American Marketing Association.
It is the first time a business on Vancouver Island has won the award, which celebrates innovative marketing across all industries.
“We are so incredibly honoured to be recognized with this award,” says Trina Mousseau, chief marketing officer at Tourism Victoria. “
“Our marketing efforts are so much more than just the campaigns we execute. By working together – from our valued members to our teams on the road – we strive to inspire travel influencers to visit our beautiful destination.”
Tourism is a $1.9 billion industry in Greater Victoria and is directly responsible for 22,000 jobs in the region.