Whistle Buoy’s NFT artwork and limited edition can for NFT IPA. (Isaiah Archer/Whistle Buoys)

Whistle Buoy’s NFT artwork and limited edition can for NFT IPA. (Isaiah Archer/Whistle Buoys)

Victoria brewery crafts unique non-fungible token: NFT beer

The winning bidder for the NFT beer receives one of 250 exclusive NFT IPA cans

Is it beer, or digital art? Whistle Buoy Brewing Company’s answer is “absolutely.”

This week, the almost two-year-old Victoria brewery released what they consider a first for the country and possibly the world: a non-fungible token (NFT) you can drink.

“We were tuned in to some of what’s happening in the cryptocurrency market right now,” said Isaiah Archer, marketing director at Whistle Buoy. “Because we have this creative outlet of launching new beers all the time, we thought we’d try dipping our toes into (NFT’s),” considering that people are “engaging with consumer products in a completely new dimension.”

“Non-fungible” data is data made completely unique by way of blockchain technology. The buyer of an NFT picture, GIF or video owns a one-of-a-kind version of that file, like the owner of an original Monet painting over a print. Sure, NFT media can be downloaded, screenshot or pirated as simply as anything else on the internet – but its veritably authentic file can only belong to its owner, which has brought frenzie to the internet art and collectors communities.

Mike Winkelmann AKA “Beeple” – a digital artist whose work inspired Whistle Buoy’s NFT endeavour – sold a digital NFT collage for $70 million at Christie’s Auction House in March. Northern Vancouver’s Consumer Commodity has opened bids on hundreds of NFT collectables featuring fashion icon Nick Wooster.

Hoping to be a part of the emerging technology, Whistle Buoys sought the creation of NFT animation “NFT IPA” with local multimedia artist and friend to Archer, Ryan Steele. As of reporting, the NFT’s highest bid on OpenSea NFT marketplace is $100.69.

NFT contracts allow royalties to be paid to the founder of an NFT in perpetuity. “If the right collectors in the market are actually paying attention to it, it can start exchanging hands a number of times a day,” Archer said. Each would mean a payout to the artist.

When it comes to start-up craft beer and the NFT market, both are “kind of a ridiculous idea,” Archer said. “We do what we do because we love it. There’s a whole lot of creative opportunity. But there’s real money to be made – it’s real business.”

RELATED STORY: Cryptocurrency exchange CEO who suddenly died leaves Kelowna house in will

RELATED STORY: Nearly $2M stolen in one week through cryptocurrency scams, say Vancouver police

Along with the NFT, Whistle Buoy’s winning bidder will receive the brewery’s first can of its limited NFT IPA beer. The Nelson, Flex and Trident hop (notice the acronym), is what Archer described as a juicy IPA. It’s available in a limited supply of 250 32 ounce gold and numbered cans.

Cans and draught of the IPA will be sold at Whistle Buoy in Market Square while supplies last and before it’s “gone forever,” Archer said. He said single patrons have already been buying large numbers of the can, despite their litre amount.

It’s interesting to learn about human psychology and how people behave when they perceive scarcity in something they believe desirable, Archer said. “This is just the first kick of the can and a good learning for us.”


Do you have a story tip? Email: kiernan.green@blackpress.ca.

Follow us on Twitter and Instagram, and like us on Facebook.

Beercryptocurrency

Just Posted

A lift on marine border restrictions by next summer would bring an economic gain to Greater Victoria through the cruise industry. (Black Press Media file photo)
Saanich calls for opening of marine borders by summer 2022

Council to ask feds to end restrictions in time to allow planning for next cruise ship season

Camper the dog was found Wednesday night by someone walking their own dog along Hollywood Crescent. She had gone missing after a violent attack on June 11. (Courtesy of VicPD)
Camper the dog found safe after fleeing violent van attack in Victoria

Camper was found on Hollywood Crescent Wednesday night

In January 2019, Grade 5 students from Glenlyon Norfolk School, accompanied by Grade 11 student Anastasia Castro, gave a presentation to Oak Bay council seeking a ban on plastic bags in the district. (Black Press Media file photo)
Oak Bay set to survey businesses on single-use plastic products

Survey gathers information ahead of expected legislation on provincial, federal level

Al Kowalko drives Sooke School District’s first electric bus that began operation in May. The board decided on June 15 that all future buses will be electric, asking the province for more funding to support the program. (Zoe Ducklow/News Staff)
Sooke school board agrees to make all future buses electric

Board to ask province to increase funding to cover the extra up front cost

Brian Korzenowski rides with Athena, left, and Venus who are safely strapped in and goggled up with the wind in their fur. (Zoe Ducklow - Sooke News Mirror)
Double-dog motorcycle sidecar brings smiles to Sooke Road commuters

Athena and Venus are all teeth and smiles from their Harley-Davidson sidecar

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

(Black Press Media file photo)
POLL: When was the last time you visited the mainland?

The films are again lighting the screens at local theatres, the wine… Continue reading

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of June 15

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Queen’s counsel Paul Doroshenko, a Vancouver lawyer, has been suspended from practice for two months after admitting that his firm mismanaged $44,353.19 in client trust funds. (Acumen Law)
High-profile B.C. lawyer suspended over $44K in mismanaged client trust funds

Queen’s counsel Paul Doroshenko admits to failing to supervise his staff and find, report the shortage

House Majority Whip James Clyburn, D-S.C., center left, reaches over to Rep. Maxine Waters, D-Calif., joined by Speaker of the House Nancy Pelosi, D-Calif., center, and members of the Congressional Black Caucus as they celebrate the Juneteenth National Independence Day Act that creates a new federal holiday to commemorate June 19, 1865, when Union soldiers brought the news of freedom to enslaved Black people after the Civil War, at the Capitol in Washington, Thursday, June 17, 2021. It’s the first new federal holiday since Martin Luther King Jr. Day was created in 1983. (AP Photo/J. Scott Applewhite)
Biden to sign bill making Juneteenth a federal holiday

New American stat marks the nation’s end of slavery

Kimberly Bussiere and other laid-off employees of Casino Nanaimo have launched a class-action lawsuit against the Great Canadian Gaming Corporation. (Chris Bush/News Bulletin)
B.C. casino workers laid off during pandemic launch class-action lawsuit

Notice of civil claim filed in Supreme Court of B.C. in Nanaimo against Great Canadian Gaming

John Kromhoff with some of the many birthday cards he received from ‘pretty near every place in the world’ after the family of the Langley centenarian let it be known that he wasn’t expecting many cards for his 100th birthday. (Special to Langley Advance Times)
Cards from all over the world flood in for B.C. man’s 100th birthday

An online invitation by his family produced a flood of cards to mark his 100th birthday

Most Read