Victoria News conducting phone audit

Automated calls regarding Victoria News 'legitimate'

An effort to evaluate how thoroughly the Victoria News is reaching its readers is the subject of an automated telephone audit.

While the calls will be coming from a U.S.-based phone number, the survey of Victoria and Esquimalt households is not spam, said Marilou Pasion, regional circulation manager, Black Press Vancouver Island.

It’s part of an Island-wide circulation survey for Black Press, the parent company of the Victoria News.

“These are legitimate phone calls,” Pasion said. “It’s part of our continuing way of making sure our papers are getting out. It’s quality control.”

Alliance for Audited Media – a non-profit, member-based organization that provides independently verified data and information services – is conducting the audit to March 27, reaching out to approximate 10 per cent of households in the Victoria News’ circulation area.

Respondents will be asked if they regularly receive a free copy of the Victoria News; those who don’t will be asked if anyone in their household has ever asked that delivery be stopped.

“Live” follow-up calls will be made to households where there is no answer or a hang-up.

For more information, please contact Pasion at 250-480-3305.

 

Just Posted

UVic president offers condolences after two students killed in bus crash

‘We also grieve with those closest to these members of our campus community,’ Cassels says

GoodLife marathon helps enrich lives, share stories

Seniors’ care one of many causes supported by GoodLife Fitness Victoria Marathon

Central Saanich strawberry farmer reports bumper crop

Strawberry season could last well into October

Oak Bay community invited to News’ 5th annual readers tea

Oak Bay News, Carlton House host Sept. 17 afternoon tea

Tour Government House and other homes, enjoy art along the way

The Art Gallery’s 66th annual House Tour features artists at work, artistic floral displays

VIDEO: Greater Victoria, here’s the news you missed this weekend

Tragic bus crash, Pacific FC win and Terry Fox runs

VIDEO: Vancouver Island mayor details emergency response after fatal bus crash

Sharie Minions says she is ‘appalled’ by condition of road where bus crashed

Federal party leaders address gun violence after weekend shooting near Toronto

One teen was killed and five people injured in the shooting

Scheer makes quick campaign stop in Comox

Conservative leader highlights tax promises early in campaign

Conservatives promise tax cut that they say will address Liberal increases

Scheer says the cut would apply to the lowest income bracket

B.C. VIEWS: Cutting wood waste produces some bleeding

Value-added industry slowly grows as big sawmills close

Fewer trees, higher costs blamed for devastating downturn in B.C. forestry

Some say the high cost of logs is the major cause of the industry’s decline in B.C.

Federal food safety watchdog says batch of baby formula recalled

The agency says it’s conducting a food safety investigation

Coming Home: B.C. fire chief and disaster dog return from hurricane-ravaged Bahamas

The pair spent roughly one week on Great Abaco Island assisting in relief efforts

Most Read