An effort to evaluate how thoroughly the Victoria News is reaching its readers is the subject of an automated telephone audit.
While the calls will be coming from a U.S.-based phone number, the survey of Victoria and Esquimalt households is not spam, said Marilou Pasion, regional circulation manager, Black Press Vancouver Island.
It’s part of an Island-wide circulation survey for Black Press, the parent company of the Victoria News.
“These are legitimate phone calls,” Pasion said. “It’s part of our continuing way of making sure our papers are getting out. It’s quality control.”
Alliance for Audited Media – a non-profit, member-based organization that provides independently verified data and information services – is conducting the audit to March 27, reaching out to approximate 10 per cent of households in the Victoria News’ circulation area.
Respondents will be asked if they regularly receive a free copy of the Victoria News; those who don’t will be asked if anyone in their household has ever asked that delivery be stopped.
“Live” follow-up calls will be made to households where there is no answer or a hang-up.
For more information, please contact Pasion at 250-480-3305.