CBC chief Hubert Lacroix announces in Toronto on Tuesday that the Corporation has won the TV rights for the 2018 Winter and 2020 Summer Olympics. Rogers and Bell will partner with the CBC to broadcast both Games.

CBC chief Hubert Lacroix announces in Toronto on Tuesday that the Corporation has won the TV rights for the 2018 Winter and 2020 Summer Olympics. Rogers and Bell will partner with the CBC to broadcast both Games.

VIDEO: CBC wins TV rights to 2018 and 2020 Olympics, partners with Rogers, Bell (VIDEO)

Call it a temporary three-way truce, as the CBC will be teaming up with private rivals Bell and Rogers for the Games from Korea and Japan.



The CBC has won the TV rights for both the 2018 (Winter) and 2020 (Summer) Olympics, and the Corporation will broadcast both Games in partnership with Rogers and Bell – the two private Canadian media corps that divided up coverage of the 2010 Winter Olympics in Vancouver and the 2012 Summer Olympics in London, England.

The trio worked together this past February in Sochi – with both Rogers and Bell purchasing sub-licensing rights from the CBC – and it appears the experience was positive enough to round up the posse again in four years’ time.

“It’s a textbook example of us being able to bring the whole broadcasting community to the service of Canadians,” CBC president Hubert Lacroix told a crowd in Toronto on Tuesday. “If it had not been for open-mindedness and eagerness and interest of our friends at Bell and Rogers, Canadians would not be getting the kind of coverage that they will be in ’18 and ’20.”

Rogers already has a working relationship with the CBC, after the former purchased the rights to all nationally televised NHL games (for $5.2 billion) and swallowed up Hockey Night in Canada, the longtime Corvette of Canada’s public broadcaster, in the process of that deal.

**********

Read: ‘The Rogers Deal: A Win For Sportsnet, A Loss For Hockey’ – OPINION by Kolby Solinsky (Oct. 1, 2014)

**********

“Well, we’re working closely with the CBC on many different initiatives,” said Keith Pelley, president of Rogers Media. “This is just another extension of a partnership that continues to grow.”

Meanwhile, Bell and its networks – like TSN – have been pushed off national NHL coverage in Rogers’ new coast-to-cast era, but the company completes the triangle for the Games’ coverage from Pyeongchang and Tokyo.

Bell and Rogers first formed the Olympic Broadcast Media Consortium in 2007, three years ahead of the 2010 Games in Vancouver. The duo used the same structure in 2012 in London, before the CBC won the rights to the 2014 and 2016 Games that same summer.

“It would be extraordinarily difficult for one media company to go alone anymore,” said Phil King, president of CTV. “Canadians have an expectation. They need to see everything now. They can see it now and live, and that’s what this partnership can provide.”

This isn’t the first cross-company partnership Rogers has unveiled this year, either.

In August, Pelley teamed with Shaw – the fourth and forgotten power in today’s Olympics unveil – to announce a new streaming service called Shomi, which is aimed to steal some spotlight and sizzle from the California-based and dominant Netflix.

“I think it is impossible for one service to have all the content,” Pelley said then, echoing the rationale heard at today’s Olympic announcement.

“This is what Canadians have come to expect, and in fact you need this many platforms to be able to satisfy the consumer demand for the Olympics,” Pelley said on Tuesday from Toronto (Sportsnet).

“I don’t think it would be possible now for one broadcaster to be able to quench the thirst of what is needed as far as the consumer demand for Olympic broadcasting, because there is so much happening.”

Video/Files: The Canadian Press

Just Posted

The entrance to one of the tiny homes in Victoria’s Tiny Home Village. (Kiernan Green/News Staff)
Victoria Tiny Home Village resident evicted for lighting small fire

No damage or injuries, but zero-tolerance rule stands

Saanich Fire Department is responding to a structure fire in the 3300-block of Quadra Street on May 18. (Devon Bidal/News Staff)
Smoking pot on stove ignites Saanich fire call on Quadra Street

Traffic impacted in northbound lanes of 3300-block shortly after 11 a.m.

The Victoria Police Department is seeking information on an assault that occurred in downtown Victoria on May 10. (Black Press Media file photo)
Police investigating downtown Victoria assault on youth

Witness also attacked after trying to intervene

A prowling coyote proved no match for a stray black cat who chased it out of a Port Moody parking lot Friday, May 14. (Twitter/Screen grab)
VIDEO: Little but fierce: Cat spotted chasing off coyote by Port Moody police

The black cat is seen jumping out from under a parked car and running the wild animal out of a vacant lot

A game camera near the Klahoose reservation on Cortes Island caught this glimpse of a truck leaving the woodlot at around 2:30 on Sunday morning. Photo supplied by Klahoose First Nation
Indigenous cutblock vandalised on Cortes Island, anti-logging element suspected

Ribbons pulled down, gravel poured into gas tank at Klahoose First Nation site

Announced Tuesday, May 18 by Public Safety Minister Mike Farnworth, the province added gyms, dance and fitness studios to its list of places where face coverings are mandatory (AP/Steven Senne)
Masks now required at all times inside B.C. gyms, including during workouts

The province added gyms, dance and fitness studios to its list of places where face coverings are mandatory Tuesday

Reinhard “Bud” Loewen of Abbotsford has now been charged with 21 counts of sexual assault related to his massage business. (Facebook photo)
Former Abbotsford masseur now faces 21 counts of sexual assault

Bud Loewen of Bud’s Massage Therapy initally faced three charges

Over the years, police have worked with sketch artists to draw what the boys could have looked like at the times of their deaths. (Vancouver Police Department)
DNA breakthrough expected in cold case involving murdered Vancouver boys, 7 and 8

Forensic analysts are working to identify relatives of the children, whose bodies were found in Stanley Park in 1953

Livestock competitions have been part of the Pacific National Exhibiton for more than a century. (Maple Ridge News files)
B.C. provides $50 million to keep major tourist attractions going

Tour bus companies also eligible for latest COVID-19 aid

Derek Descoteau with his trusty dog Harvey. (Photo submitted)
Friends provide continuing comfort for family in wake of unresolved senseless B.C. murder

Case remains before the courts five years after Derek Descoteau’s abrupt stabbing death in Chemainus

The Nanaimo Timbermen and Victoria Shamrocks compete in Western Lacrosse Association action in Nanaimo during the 2019 season. (News Bulletin file photo)
WLA cancels another senior A lacrosse season due to COVID-19

Western Lacrosse Association, Major Series Lacrosse announce cancellation of Mann Cup

The top photo is of a real carbine rifle, while the bottom photo is the airsoft rifle seized from a Kelowna man on May 15. (Contributed)
RCMP issue warning: ‘Imitation firearms need to be dealt with responsibly’

A man brandishing his airsoft rifle in public had his weapon seized by Mounties on Saturday

Most Read