ICBC staff hands out reflectors to pedestrians along Oak Bay Avenue during a pedestrian safety campaign. (Keri Coles/Oak Bay News)

ICBC launches Pedestrian Safety Campaign

Almost two times more pedestrians are injured in crashes from November to January than the rest of the year, due to weather changes and the decrease in daylight hours.

ICBC launched their annual pedestrian safety campaign along Oak Bay Avenue last Tuesday.

Colleen Woodger, ICBC’s Road Safety Coordinator, was on Oak Bay Ave. to raise awareness that almost two times more pedestrians are injured in crashes from November to January than the rest of the year, due to weather changes and the decrease in daylight hours.

In B.C., on average, 59 pedestrians are killed every year. Distracted driving and failing to yield the right-of-way are the top contributing factors for drivers in crashes involving pedestrians.

“It’s a shared responsibility,” says Woodger. “We need those drivers to be looking for pedestrians and cyclists, as well as we need those pedestrians to do their part to be seen, specifically at crosswalks.”

With 76 per cent of crashes involving pedestrians happening at intersections, it is important for pedestrians to make eye contact with drivers before crossing the road.

For drivers, be extra alert at intersections and be ready to yield the right-of-way to pedestrians.

Follow the campaign at #walksafeBC

keri.coles@oakbaynews.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Michelle Obama: In Conversation in Victoria, March 31

Former First Lady hosted by Victoria Chamber for moderated event at Save-On-Foods Memorial Centre

West Shore centre hosts queer youth safe sex event

AVI Health and Community Services Feb. 26 event to promote safe sex

Councillor calls for review of off-leash dogs on Saanich beaches

‘This isn’t about loving or hating dogs, it’s about finding the right balance’ councillor says

Victoria veteran receives the National Order of the Legion of Honour

Lorne Frame was pilot for the Royal Canadian Air Force during the Second World War

Saanich homeowner creates petition to abolish unrelated occupancy limits

Unrelated occupancy limits give rise to duelling petitions

VIDEO: 2020 BC Winter Games wrap up in Fort St. John as torch passes to Maple Ridge

More than 1,000 athletes competed in the 2020 BC Winter Games

B.C.’s seventh coronavirus patient at home in Fraser Health region

Canada in ‘containment’ as COVID-19 spreads in other countries

Harvey Weinstein found guilty of sex crimes in landmark #MeToo trial

The cases against the Hollywood mogul started the #MeToo movement

CRA puts focus on paper returns as tax-filing season opens

The federal tax collector expects to handle about two million paper returns this calendar year out of roughly 26 million filings

Teck withdraws application for Frontier mine, citing discourse over climate change

The Vancouver-based company said it will take a $1.13-billion writedown on the Frontier project in Alberta

B.C. VIEWS: Pipeline dispute highlights need for clarity

As the B.C. treaty process grinds on, uncertainty remains

COLUMN: Drivers are just getting worse

The advent of self driving cars can’t come fast enough

Massive early-morning blaze destroys Vancouver Island home

Firefighters from three departments called in to battle fire at unoccupied residence

Most Read