Gayle Robinson

Gayle Robinson

New loyalty card encourages shopping local

Think Local First Victoria is launching a card to be used at participating businesses in Victoria to earn merits to use for rewards

A Victoria organization is encouraging residents to shop locally with a new rewards program.

The Think Local First loyalty program is in its trial stage and will officially launch in June.

Currently, almost 200 businesses are members of Think Local First in Victoria, some of which have already gotten on board with the reward program.

Loyalty cards are available for free at any participating business. The program is also available as an app on iOS and Android devices.

“Every time you swipe the card, you’ll get merits at member businesses,” said Gayle Robinson, owner of Robinson’s and president of Think Local First, adding it is similar to Air Miles. “But what it’s really about is supporting local businesses.”

Once users earn 200 merits, they can redeem them for rewards at participating businesses at

Participating businesses include Robinson’s Outdoor Store, Ocean River and Sports, Dig This, Vancouver Island Brewery, the Dutch Bakery, Designhouse Salon, Spinnakers, Tonic Jewelry, Artina’s Jewellery Melissa Caron Jewellers Hemp and Co. and The Copper Hat.

Robinson said more business are joining every day.

For more information, please go online to