Two-time Olympic medallist swimmer Ryan Cochrane takes a pie in the face from fellow swimmer and Olympic competitor Hilary Caldwell.

Two-time Olympic medallist swimmer Ryan Cochrane takes a pie in the face from fellow swimmer and Olympic competitor Hilary Caldwell.

Pie-off challenge in full swing

The trunk of Charlayne Thorton-Joe’s car is full of shaving cream, tin cans and towels.

The trunk of Charlayne Thorton-Joe’s car is full of shaving cream, tin cans and towels.

The Victoria councillor has volunteered to be pied for 43 days during the Mustard Seed’s Pie-Off Challenge.

As part of the annual fundraising challenge, the Mustard Seed hopes to raise 100,000 pounds of non-perishable food to help stock its shelves until the spring and $100,000 in donations to help fund programs that help individuals break the cycle of poverty.

“People going hungry is something that I just can’t imagine in our community,” said Thorton-Joe, who has volunteered at food banks in the past. “It just breaks my heart. When I look at my life and how blessed I am, in that I don’t know what it’s like to go hungry. To see people go hungry every day, I want to be able to do my part.”

Since the second-annual campaign kicked off on Sept. 19, Thorton-Joe has been pied a dozen times (with shaving cream instead of whipping cream so food doesn’t go to waste) in exchange for a $20 donation.

She has also challenged and pied people including former Victoria mayor Dean Fortin and Victoria-Beacon Hill MLA Carole James, raising close to $800 of her $1,000 goal.

Besides having a softer-than-normal face, Thorton-Joe hopes to raise awareness of food security and issues of poverty in the community. She noted individuals on income assistance receive roughly $21 a week for food.

“It only works out to $3 a day. Just to have a cup of coffee eats up all of the budget,” she said. “I can understand why people have to use places like Our Place for meals or church breakfasts or food banks because there’s no way you can go through a week and eat.”

Kelcy Snyckers, marketing and events coordinator with the Mustard Seed, said the campaign has been successful so far with more than 50 businesses, organizations and schools involved in the fundraising effort.

“I think it really shows that the heart of the community is to come around the Mustard Seed and support the work that we do,” Snyckers said. “We’re about bringing the community together to look at ways of circumventing or at least ways of breaking the cycle of poverty in Victoria.”

The campaign runs until Saturday, Oct. 30 during which all the food will be weighed and money will be counted.

People wishing to pie Thorton-Joe for a $20 donation can email cthorton-joe@victoria.ca.

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Victoria city council unanimously voted Jan. 21 to develop a one-time relief fund for businesses hit by vandalism. (Courtesy of Victoria Police Department)
City offers relief funds for Victoria businesses hit by vandalism

Limited relief fund will come from 2021 contingency budget

James Summer, the City of Victoria’s new youth poet laureate. (Courtesy City of Victoria)
Slam poetry expert introduced as Victoria’s new youth poet laureate

Vic High alum James Summer will serve in the role for 2021

A seller on UsedVictoria.com has listed signed, first editions of the first three Game of Thrones books. (UsedVictoria.com)
Winter is coming: 1st edition, signed Game of Thrones books for sale in Greater Victoria

Three signed Game of Thrones books listed on Used Victoria for $6,000

(Pxhere)
Mill Bay nurse suspended after using Tensor bandage to trap long-term care patient in room

Susan Malloch voluntarily agreed to a three-day suspension of her certificate of registration

Saanich police are investigating property damage at Swan Lake Christmas Hill Nature Sanctuary. (Saanich Police/Twitter)
Police seek info after fence torn down, dumped over embankment in Saanich

Christmas Hill restoration site fence destroyed sometime between Jan. 16 and 18

Maj.-Gen. Dany Fortin, vice-president of logistics and operations at the Public Health Agency of Canada, speaks at a news conference on the COVID-19 pandemic in Ottawa, on Friday, Jan. 15, 2021. THE CANADIAN PRESS/Justin Tang
B.C. records 500 new COVID-19 cases Wednesday, 14 deaths

Outbreak at Surrey Pretrial jail, two more in health care

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of Jan. 19

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Gov. Gen. Julie Payette takes the royal salute from the Guard of Honour as she makes her way deliver the the throne speech, Wednesday, September 23, 2020 in Ottawa. THE CANADIAN PRESS/Fred Chartrand
Gov. Gen. Julie Payette resigns after searing report into workplace culture: reports

Payette, who is the Queen’s representative in Canada, has been the governor general since 2017

Grounded WestJet Boeing 737 Max aircraft are shown at the airline’s facilities in Calgary, Alta., Tuesday, May 7, 2019. WestJet will operate the first commercial Boeing 737 Max flight in Canada today since the aircraft was grounded in 2019 following two deadly crashes. THE CANADIAN PRESS/Jeff McIntosh
Passengers unfazed as WestJet returns Boeing 737 Max to service on Vancouver flight

After a lengthy review process, Transport Canada cleared the plane to return to Canadian airspace

The top part of the fossil burrow, seen from the side, with feathery lines from the disturbance of the soil – thought to be caused by the worm pulling prey into the burrow. (Paleoenvironntal Sediment Laboratory/National Taiwan University)
PHOTOS: SFU researchers find evidence of ‘giant’ predatory worms on ocean floor

Fossils found the prove the existence of an ancient Taiwanese worm as long as two metres

RCMP officers provide policing for 63 B.C. municipalities under a provincial formula based on population. (Black Press file photo)
B.C. communities warned of upcoming RCMP unionization costs

Starting salaries for city police officers are 30% higher

Abbotsford’s Skully White (left), who donated his kidney in December, has started a campaign to find other recipients and donors. The first candidate is retired police officer Gavin Quon. White owns and operates a hotdog stand, Lullys Food Experience, out of the Abbotsford Canadian Tire parking lot. (Facebook photo)
After donating his kidney, Abbotsford hotdog king starts donor campaign

Skully White donated his kidney to customer Tim Hiscock in December

Toronto-based director Michelle Latimer was recently scrutinized after years of claiming she was of Algonquin and Metis descent. (CANADIAN PRESS/Chris Young)
Haida activist calls for hefty fines, jail time against those who claim to be Indigenous

Filmmaker Tamara Bell proposing the Indigenous Identity Act – to dissuade ‘Indigenous identity theft’

Most Read