The lineup for Rifflandia, which celebrates its 10th year this week, is bigger and more diverse than ever, spanning country, rock, and electronic music. The shows run Thursday through Sunday at various Victoria venues. Photo contributed

Rifflandia bigger and better than ever, on its 10th birthday

Victoria’s four-day festival attracts artists new and returning to the West Coast

As Rifflandia gets set to throw Victoria’s party of the year, a lot has changed over 10 years, but the philosophy the festival was built on remains the same: keep it fun, energetic and colourful.

Alex Kerr, marketing manager for Atomique Productions, which is staging the four-day arts and music fest at venues across the city starting Thursday (Sept. 14), says Rifflandia stands apart for the fact its line-up doesn’t look like other festivals.

“We remain true to our B.C. roots,” he says, noting that 75 per cent of the artists appearing at the festival call B.C. home. “We try to bring in new and exciting acts, and to improve on it every year.”

Toronto’s Charlotte Day Wilson, is new to the bill this year. Kerr says the team was excited to book the up-and-coming singer-songwriter, one of 50 acts that are either female or female-led.

“We’re really working to close the gender gap that exists in festivals,” he says.

This year’s lineup offers the most diverse group of acts the event has seen to date. Performers are coming from as far as Slovakia, the UK and Australia, and Kerr says tickets have been purchased from up-Island all the way to San Francisco. “It’s exciting to see Rifflandia become more and more established.”

The festival’s famous re-branding strategy has given it a fresh look each year and this time out, the logo incorporates the themes of years gone by. Along those lines, such artists as A Tribe Called Red, Louise Burns, and Victoria’s own Labs are making a return to the Rifflandia stage.

“It’s not really a genre-based music festival,” Kerr explains. “We have country, singer-songwriter, rock and roll, indie, electronic, and that changes every single year.”

Two of this year’s headliners, Moby and Hot Chip, will both play DJ sets, which is a big deal because neither has played Victoria before.

Kerr says the vision in year one was to celebrate and foster the local music community, to give them an opportunity to play a larger festival. A decade later, the dream of childhood pals Nick Blasko and Dimitri Demers has grown into exactly that. Rifflandia has gained a reputation all over the country as the premier West Coast music festival, expanding each year into more venues, with more artists.

“We’ve really built off the major success of our festival last year,” Kerr says. “We’ve increased production as far as lighting and art installations go.”

And with the Rifflandia app, you can customize your schedule to hit up as much as you possibly can over the course of the weekend.

“It’s gonna be the best tool you can have for the festival,” Kerr says.

Rifflandia runs Sept. 14 to 17 in venues across the city; visit rifflandia.com for more details.

kristyn.anthony@vicnews.com

Just Posted

Canadian Tire’s Fix-A-Heart campaign holds personal meaning for some staff

Annual cardiac care campaign aims to push total raised to more than $1 million in 14th year

Songhees youth among those recognized by province for achievement in sport

Team BC athletes in North American Indigenous Games, Canada Summer Games recognized

Pedestrian struck in downtown Sidney after receiving safety reflector

Man treated for minor injures by police who were at the scene handing out reflectors

Wait is over for Willows students

École Willows portables complete - students moved in Monday

Write about Oak Bay to win $500

Winner earns cash and placement in the Oak Bay News

VIDEO: Innovating healthier homes

NZ Builders bring commercial concept into residential realm to improve energy efficiency and health

Opioid prescriptions up across Canada: report

The report shows the number of opioid prescriptions rose by almost seven per cent, while daily doses on average dropped

Ikea relaunches dresser recall after eighth child dies

Recall is for all Ikea chest and dressers and include 8 million Malm chest and dressers that were sold from 2002 through June 2016.

UPDATE: Washington Governor Jay Inslee visits B.C.

Premier John Horgan talks trains, trade with southern neighbour

Viral video shows deer killed on Snapchat in Campbell River

RCMP say they have identified those involved and are working with conservation officers

BC Conservatives call for ICBC reform

Leader Scott Anderson of Vernon calls ICBC ‘national embarrassment

Russian meddling has implications for Canada

Kosovo president Hashim Thaci warns that Russian meddling has implications for Canada

Health Canada hints at government’s plans for legal pot

Health warnings, plain covers for pot packs under proposed regulations

Washington governor tells BC don’t be ‘daunted’ by Trump

“I want to assure this assembly that no matter who is in the White House, it won’t affect Washington state’s relationship with Canada or British Columbia.”

Most Read