Canadian artist Jessie Reyez is among the headliners for the 2018 version of Rifflandia. Courtesy Atomique Productions

RIFFLANDIA: Local artists thrive under festival model

Bands like Current Swell, one of the 2018 headliners, made their mark at RAP

Supporting local musicians, some of whom find their way further up the music ladder in the aftermath, is a part of what Rifflandia is all about.

The music festival, which celebrates its 11th edition in September, has given various Victoria-area bands their first big break including Current Swell, who were on the roster for the first Rifflandia back in 2008 and are among the headliners this time.

“They’re a group we, as a company, have supported since Day 1,” says Nick Blasko, co-founder of festival promoter Atomique Productions. “This time they’re bringing some friends and taking a different approach to the show.”

The Swell, as Blasko refers to the group, are the kind of grassroots act that has fit in well over the years with the bigger names that have taken the stage at Royal Athletic Park and other festival venues.

“For us, it’s always the idea that we can take one of those slots on the main stage; that shows the support for the local bands in the community,” he says. “It’s always nice to be able to do that.”

This year some of those bigger names include Jessie Reyez, the Juno Award winner whose career trajectory in North America in the past year has been incredible; Grammy-nominated Daniel Caesar, another young Canadian who is making a splash on both sides of the border, Lights, Adventure Club and Bishop Briggs.

In all, 154 bands are taking part in the festival. Sound like a crazy high number? It’s not the most ever, Blasko says.

“I think we broke 200 in the Breakout West year,” he says of 2015, when the city hosted the annual blending of the Western Canadian Music Awards, four-day conference and three-day music festival.

In terms of who’s attending Rifflandia, the demographic is becoming broader every year. Where the earlier festivals attracted a mainly younger crowd, the regulars are getting older and even starting to bring their children along, which has prompted organizers to do more things to entertain families at RAP. Kids 12-under get in free when registered using the festival’s official online form.

READ: Rifflandia music festival lineup announced for 2018

“I’d say 25-30 per cent are core people that support Rifflandia, and maybe 25-35 per cent is made up of audiences of headliners who come to hear bands specifically,” Blasko says. “Then the remaining chunk are those people who don’t want to miss out on the excitement.”

Bringing upwards of 10,000 people into town makes for some serious economic impacts as well. “I talk to cab drivers sometimes and they say ‘it’s like New Year’s Eve three nights in a row,’” he adds.

Having three new venues for the festival – adding Canoe, the Rubber Boot Club and Vinyl Envy brings the total to 12 sites – is another way the festival is expanding its reach, both for artists and audiences.

“It makes for a more robust festival and gives us more options,” Blasko says, noting that venues like Canoe have been providing a place for local bands to play for some time now.

While the smaller sites offer great options for people who may not like the outdoor festival atmosphere, for those looking for that kind of thing in an urban location, RAP has it all, with two stages and plenty of food and beverage choices.

To check out the full schedule or buy tickets, visit rifflandia.com.

editor@mondaymag.com

 

Lights brings her unique sound to the Rifflandia music festival in Victoria in September. Photo courtesy Atomique Productions.

Just Posted

Meet Your Candidates: Learn more about the Esquimalt council candidates

We asked candidates what changes they would make in the municipality

BC SPCA sees successful weekend from adoption sales

On Saturday animal shelters across the province reduced their adoption fees

Afternoon collision launches vehicle through downtown Victoria business

Two female drivers and staff of CEV Victoria uninjured, but visibly shaken

West Shore RCMP tape off Langford law office sent suspicious substance last month

No confirmation as to why police were back at Hemminger Law Group Monday afternoon

Two drivers crash through Victoria homes in two weeks

VicPD say alcohol is believed to a factor in both incidents

Campers near Saanich municipal hall await response from transportation ministry

MOTI expected to decide Monday when campers need to leave

Advance voting begins Oct. 10 in Greater Victoria

The polls open at 8 a.m. for the 2018 municipal election with the general election taking place Oct. 20

Find your future at Black Press career fair in Victoria

More than 70 booths expected at Bay Street Armoury on Oct. 25

Trump: Saudi king ‘firmly denies’ any role in Khashoggi mystery

Secretary of State Mike Pompeo is travelling to the Middle East to learn more about the fate of the Saudi national

Microsoft co-founder Paul Allen dies at 65

Allen died in Seattle from complications of non-Hodgkin’s lymphoma

Transport Canada to take new look at rules, research on school bus seatbelts

Canada doesn’t currently require seatbelts on school buses

Sockeye run in Shuswap expected to be close to 2014 numbers

Salute to the Sockeye on Adams River continues until Sunday, Oct. 21 at 4 p.m.

Michelle Mungall’s baby first in B.C. legislature chamber

B.C. energy minister praises support of staff, fellow MLAs

Canucks: Pettersson in concussion protocol, Beagle out with broken forearm

Head coach Travis Green called the hit ‘a dirty play’

Most Read