Very Good Butchers pitch their plant-based vegan meat alternatives to Dragons’ Den. (Submitted)

Very Good Butchers to appear on Dragons’ Den

Victoria-based vegan company will star in Nov. 29 episode

In less than a year-and-a-half, the Very Good Butchers have brought their vegan products to thousands of Victorians and now — via TV — they’ll showcase their products to infinitely more people across the country.

On Nov. 29, co-owners and bean butchers James Davison and Mitchell Scott’s episode on Dragons’ Den is set to air at 8 p.m.

“There were definitely some nerves,” Scott said of filming their segment. “There was a lot of last-minute rushing around and making sure everything was perfect. Once we got into the Den, the nerves went away. We’d rehearsed and practiced a lot.”

READ MORE: Dragons’ Den looking for fire in Victoria

In Victoria, the Very Good Butchers tapped into what vegans were looking for — after more than 1,000 people showed up on opening day, they had to close their doors for a week while they restocked. They were already successful on the farmers market circuit before opening a storefront, now located in Victoria Public Market, where they sell plant-based meat alternatives and serve meals. They’ve expanded online, where customers can subscribe to monthly deliveries of an assortment of their vegan goods, and also ship across North America.

“I think it’s a reflection of the moving shift toward vegan and plant-based food. Especially over the past few years; more and more people are looking to reduce their meat intake. I think our products fill a special niche,” Scott said.

The Very Good Butchers are one of only two vegan butchers in Canada. There is only one in the U.S. Beans, veggies and herbs are prepared to mimic burgers, sausages and other traditional meats like steak. It’s the artisan handcrafted aesthetic and their organic ingredients that draws in customers, Scott said.

“It still a unique concept, which I think is also one of the reasons we had a lot of people show up on our opening day.”

Davison and Scott auditioned for Dragons’ Den back in April when there was an open call in Victoria, in hopes of finding investors. The company is currently running a fundraising campaign for new investors.

The Very Good Butchers isn’t the only Victoria-based company to appear on Dragons’ Den this season. On Sept. 27, Jill van Gyn of FATSO peanut butcher pitched her all-natural spread to the panel of dragons.

READ MORE: B.C.’s FATSO peanut butter to appear on Dragons’ Den


@KeiliBartlett
keili.bartlett@blackpress.ca

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

City of Victoria expecting a 2020 deficit between $12.5 to $17.5 million

Victoria lost $1.2 million per month just from reduced parking fees during onset of pandemic

PHOTOS: Small crowd gathers to watch 231-tonne stacker-reclaimer loaded onto barge

The Dynamic Beast barge crane, known for work with Johnson Street Bridge, makes a return

Head of Vancouver Island Regional Library says new branch in North Saanich hands

Area poised to see strong population growth, says director of corporate communication

Greater Victoria Point-in-Time count finds over 1,500 people homeless

Capital Regional District says count should be treated as an underestimate

Pay cuts, seating charts, COVID screening: How one Sidney venue is bringing back concerts

A growing number of bars and restaurants are welcoming back musicians under COVID-19 precautions

Crews work overnight to try to put out wildfire on Pender Island

Fire department and B.C. Wildfire Service crews extinguishing fire in ‘extremely difficult terrain’

Canadians can travel to Hawaii in September; no quarantine with negative COVID test

Travellers will be required to pay for their own tests prior to arriving

Alberta to require masks at schools this fall, but still no mandate in B.C.

B.C. students are also set to return to classrooms in September

Crews work overnight to try to put out wildfire on Pender Island

Fire department and B.C. Wildfire Service crews extinguishing fire in ‘extremely difficult terrain’

Michael Buble among 13 British Columbians to receive Order of B.C.

Ceremony will be delayed to 2021 due to COVID-19

U.S. border communities feel loss of Canadian tourists, shoppers and friends

Restrictions on non-essential travel across the Canada-U.S. border have been in place since March 2`

Rollout of COVID-19 Alert app faces criticism over accessibility

App requires users to have Apple or Android phones made in the last five years, and a relatively new operating system

Most Read