Very Good Butchers pitch their plant-based vegan meat alternatives to Dragons’ Den. (Submitted)

Very Good Butchers pitch their plant-based vegan meat alternatives to Dragons’ Den. (Submitted)

Very Good Butchers to appear on Dragons’ Den

Victoria-based vegan company will star in Nov. 29 episode

In less than a year-and-a-half, the Very Good Butchers have brought their vegan products to thousands of Victorians and now — via TV — they’ll showcase their products to infinitely more people across the country.

On Nov. 29, co-owners and bean butchers James Davison and Mitchell Scott’s episode on Dragons’ Den is set to air at 8 p.m.

“There were definitely some nerves,” Scott said of filming their segment. “There was a lot of last-minute rushing around and making sure everything was perfect. Once we got into the Den, the nerves went away. We’d rehearsed and practiced a lot.”

READ MORE: Dragons’ Den looking for fire in Victoria

In Victoria, the Very Good Butchers tapped into what vegans were looking for — after more than 1,000 people showed up on opening day, they had to close their doors for a week while they restocked. They were already successful on the farmers market circuit before opening a storefront, now located in Victoria Public Market, where they sell plant-based meat alternatives and serve meals. They’ve expanded online, where customers can subscribe to monthly deliveries of an assortment of their vegan goods, and also ship across North America.

“I think it’s a reflection of the moving shift toward vegan and plant-based food. Especially over the past few years; more and more people are looking to reduce their meat intake. I think our products fill a special niche,” Scott said.

The Very Good Butchers are one of only two vegan butchers in Canada. There is only one in the U.S. Beans, veggies and herbs are prepared to mimic burgers, sausages and other traditional meats like steak. It’s the artisan handcrafted aesthetic and their organic ingredients that draws in customers, Scott said.

“It still a unique concept, which I think is also one of the reasons we had a lot of people show up on our opening day.”

Davison and Scott auditioned for Dragons’ Den back in April when there was an open call in Victoria, in hopes of finding investors. The company is currently running a fundraising campaign for new investors.

The Very Good Butchers isn’t the only Victoria-based company to appear on Dragons’ Den this season. On Sept. 27, Jill van Gyn of FATSO peanut butcher pitched her all-natural spread to the panel of dragons.

READ MORE: B.C.’s FATSO peanut butter to appear on Dragons’ Den


@KeiliBartlett
keili.bartlett@blackpress.ca

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Victoria’s bylaw restricting sheltering in parks won’t apply to those who accept indoor housing when it comes back into effect on May 1. (Black Press Media file photo)
Victoria bylaw restricting sheltering in parks won’t apply to those who accept indoor housing

The bylaw banning daytime camping in public parks will be reinstated on May 1

A Damen Fast Ferry 3209. BC Ferries are considering buying five of the vessels. (Courtesy of Damen)
CRD transportation committee wants study on West Shore to Victoria ferry

Passenger ferry could reduce traffic congestion, boost transit ridership in Greater Victoria

Island Health has reported a COVID-19 exposure at Pacific Christian Elementary School on April 12. (Google Streetview/Screenshot)
COVID-19 exposure reported at Saanich elementary school

Pacific Christian Elementary School experienced exposure on April 12

Bev Lewis, manager of the Sooke Family Resource Society Community Thrift Store, says valuable time and resources are wasted disposing of items the store does not accept. (Rick Stiebel - Sooke News Mirror)
COVID shrinks thrift store resources

Unwanted items a growing problem

Students from Cedar Hill Middle School play and hold a sign to protest proposed music cuts to school band programs in the Greater Victoria School District, during a Monday event. The district is facing a massive deficit and is considering a number of options for cutting costs. (Photo courtesy Laura Alcaraz-Sehn)
Massive student demonstration planned to protest Greater Victoria school band cuts

Band students from 15 SD61 schools will be at major intersections Thursday after school

Canadian Prime Minister Justin Trudeau and United States President Joe Biden smile as they say farewell following a virtual joint statement in Ottawa, Tuesday, February 23, 2021. THE CANADIAN PRESS/Adrian Wyld
Trudeau pledges to cut emissions by 40% to 45% by 2030, short of U.S. goal

Trudeau announced target during a virtual climate summit convened by U.S. President Joe Biden

(Black Press Media file photo)
POLL: Have rising prices caused you to give up hope of buying a home?

Do you have a spare 50 grand or so kicking around (have… Continue reading

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of April 20

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Provincial health officer Dr. Bonnie Henry arrives for briefing on the COVID-19 situation, B.C. legislature, Oct. 26, 2020 (B.C. government)
B.C. sees 1,006 more COVID-19 cases Thursday, ‘alarming’ 502 in hospital

Vaccine bookings for people aged 60 and older set to start

Shannon Zirnhelt, from left, her son Lockie, 3, Julia Zirnhelt, 13, and Ella Krus, 13, co-founders of Third Planet Crusade are featured in a music video set to air on Earth Day, April 22, 2021. (Monica Lamb-Yorski photo - Williams Lake Tribune)
VIDEO: B.C.-made music video launched in time for Earth Day 2021

Singer songwriter Shannon Zirnhelt worked with Third Planet Crusade on the project in the Cariboo

Ambulance crews have been busy with a record number of emergency overdose calls this Wednesday, April 21. (BC Emergency Health Services)
B.C. paramedics responded to a record 138 overdose calls in a single day

Wednesday’s calls included 48 in the Vancouver Coastal Health region and 51 in Fraser Health

B.C. Health Minister Adrian Dix and Premier John Horgan describe vaccine rollout at the legislature, March 29, 2021. (B.C. government)
B.C. COVID-19 hotspots targeted as AstraZeneca vaccine runs low

17,000 appointments booked the first day for people aged 40 and up

B.C. Ferries’ sixth Island-class vessel launches at Damen Shipyards Galati in Romania. The ship is the second of two that will service the Nanaimo-Gabriola Island route starting in 2022. (Photo submitted)
Second hybrid ferry for Nanaimo-Gabriola route launched overseas

Island-class vessel will enter service in 2022

Dresses hang outside Nelson city hall as part of the REDress Project by Métis artist Jaime Black. Photo: Bill Metcalfe
B.C. red dresses symbolizing missing, murdered Indigenous women vandalized a 2nd time

Nelson’s REDress Project was vandalized along with an outdoor installation on Vancouver Island

Most Read