Very Good Butchers pitch their plant-based vegan meat alternatives to Dragons’ Den. (Submitted)

Very Good Butchers pitch their plant-based vegan meat alternatives to Dragons’ Den. (Submitted)

Very Good Butchers to appear on Dragons’ Den

Victoria-based vegan company will star in Nov. 29 episode

In less than a year-and-a-half, the Very Good Butchers have brought their vegan products to thousands of Victorians and now — via TV — they’ll showcase their products to infinitely more people across the country.

On Nov. 29, co-owners and bean butchers James Davison and Mitchell Scott’s episode on Dragons’ Den is set to air at 8 p.m.

“There were definitely some nerves,” Scott said of filming their segment. “There was a lot of last-minute rushing around and making sure everything was perfect. Once we got into the Den, the nerves went away. We’d rehearsed and practiced a lot.”

READ MORE: Dragons’ Den looking for fire in Victoria

In Victoria, the Very Good Butchers tapped into what vegans were looking for — after more than 1,000 people showed up on opening day, they had to close their doors for a week while they restocked. They were already successful on the farmers market circuit before opening a storefront, now located in Victoria Public Market, where they sell plant-based meat alternatives and serve meals. They’ve expanded online, where customers can subscribe to monthly deliveries of an assortment of their vegan goods, and also ship across North America.

“I think it’s a reflection of the moving shift toward vegan and plant-based food. Especially over the past few years; more and more people are looking to reduce their meat intake. I think our products fill a special niche,” Scott said.

The Very Good Butchers are one of only two vegan butchers in Canada. There is only one in the U.S. Beans, veggies and herbs are prepared to mimic burgers, sausages and other traditional meats like steak. It’s the artisan handcrafted aesthetic and their organic ingredients that draws in customers, Scott said.

“It still a unique concept, which I think is also one of the reasons we had a lot of people show up on our opening day.”

Davison and Scott auditioned for Dragons’ Den back in April when there was an open call in Victoria, in hopes of finding investors. The company is currently running a fundraising campaign for new investors.

The Very Good Butchers isn’t the only Victoria-based company to appear on Dragons’ Den this season. On Sept. 27, Jill van Gyn of FATSO peanut butcher pitched her all-natural spread to the panel of dragons.

READ MORE: B.C.’s FATSO peanut butter to appear on Dragons’ Den


@KeiliBartlett
keili.bartlett@blackpress.ca

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Keygan Power with brother Quintin and mom Allison while camping the weekend before Keygan’s brain hemorrhage on Aug. 2, 2020. (Photo Allison Power)
Saanich teen ‘locked inside,’ regaining speech after severe brain hemorrhage

16-year-old suffers traumatic loss of function, still plays a mean game of chess

A new daycare at Juan de Fuca Recreation Centre is slated to open in September. (Rendering courtesy of West Shore Parks and Recreation)
Juan de Fuca Recreation Centre brings daycare centre to Colwood

New centre to offer 80 spaces come September

The Maritime Museum of British Columbia’s Float the Boat fundraiser campaign is underway. The goal is to raise $25,000 in donations to help with the cost of running virtual programs and onsite operations. (Courtesy Maritime Museum of B.C.)
Maritime Museum of B.C. looks to Float the Boat in Victoria

Fundraiser proceeds will support multitude of virtual programs and onsite operations

Local cyclist Max McCulloch catches air off a jump in the newly redesigned Organ Donor trail at Mount Work mountain biking park. (Travis Paterson/News Staff)
Mountain bikers lining up for Hartland’s newest trail

Revamped black diamond run ‘what the community needed’

Dr. Penny Ballem, a former deputy health minister, discusses her role in leading B.C.’s COVID-19 vaccination program, at the B.C. legislature, Jan. 22, 2021. (B.C. government)
B.C. holds steady with 407 new COVID-19 cases Tuesday

14 deaths, no new outbreaks in the health care system

This 2020 electron microscope image provided by the National Institute of Allergy and Infectious Diseases - Rocky Mountain Laboratories shows SARS-CoV-2 virus particles which cause COVID-19, isolated from a patient in the U.S., emerging from the surface of cells cultured in a lab. THE CANADIAN PRESS/AP, NIAID-RML
B.C. ramping up screening for faster-spreading COVID-19 ‘variants of concern’

B.C. has sequenced about 11,000 COVID-positive samples since last February

Shown is Quality Foods at 319 Island Highway in Parksville. The Island-based grocery chain announced on Jan. 25 it made a $2-per-hour pay premium, implemented during the COVID-19 pandemic, permanent. (Mandy Moraes photo)
COVID-19: Quality Foods makes $2-per-hour employee pay premium permanent

Island-based grocery chain had extended increase twice in 2020

A Cessna 170 airplane similar to the one pictured above is reported to be missing off the waters between Victoria and Washington State. Twitter photo/USCG
Canadian, American rescue crews searching for missing aircraft in waters near Victoria

The search is centered around the waters northeast of Port Angeles

The North Cowichan/Duncan RCMP have arrested a prolific offender who is now facing more than 40 charges. (Black Press file photo)
‘Priority offender’ arrested in Cowichan Valley faces more than 40 charges

Tyler Elrix, 37, had a history of evading police; was ordered not to be in Vancouver Island

B.C. Premier John Horgan listens during a postelection news conference in Vancouver on Sunday, Oct. 25, 2020. THE CANADIAN PRESS/Darryl Dyck
30% of B.C. recovery benefit applications held up in manual review

The province says 150 staff have been reassigned to help with manually reviewing applications

Adam Dergazarian, bottom center, pays his respect for Kobe Bryant and his daughter, Gianna, in front of a mural painted by artist Louie Sloe Palsino, Tuesday, Jan. 26, 2021, in Los Angeles. (AP Photo/Jae C. Hong)
Kobe Bryant’s presence remains strong a year after his death

Tuesday marks the grim anniversary of the crash that took their lives

Surrey RCMP are investigating after a pedestrian was struck and killed at 183 Street and Highway 10 Friday night. (File photo)
Modelling of predicted transmission growth from the B117 COVID-19 variant in British Columbia. (Simon Fraser University)
COVID-19 variant predicted to cause ‘unmanageable’ case spike in B.C: report

SFU researchers predict a doubling of COVID-19 cases every two weeks if the variant spreads

Most Read