Rogers and Shaw unveiled Shomi on Tuesday

Will Shomi defeat Netflix? Can it? (VIDEO)

Rogers Media president Keith Pelley says Shomi's user interface and content offering 'is better' than its competition's.



Netflix is a monster, the sort of new-age service that caters to the consumer and the ease of its own interface while also scaring the antennas off networks and anyone dependant on the business of broadcast.

The streaming behemoth – which gives Canadian and American subscribers access to a host of television series and movies for the cost of $7.99 a month – now produces its own content as well, from Emmy-nominated heavyweights like House of Cards and Orange is the New Black to the fourth season of Arrested Development and a new cartoon comedy called BoJack Horseman.

Everything listed above has changed the way in which we viewers approach content, no longer needing to break the law through Pirate Bay or Kazaa or Limewire to watch Californication or The Hunger Games. And Yahoo is also dipping its exclamation mark into the content game, most notably reviving Community for its sixth season, soon to be release (for free) online.

So maybe that’s why Rogers and Shaw are teaming up to package their own star-studded lineups, with a new streaming subscription program called ‘Shomi’ that was unveiled on Tuesday.

The service will be available to Rogers and Shaw Internet and TV customers, and will reportedly charge $8.99 a month for a lineup of (right now) 240 TV series and 1,200 movies, although you can of course expect a lot of overlap with the content Netflix already offers.

Because it’s a Canadian service, 30 per cent of the content will also be Canadian.

While Shomi will perhaps be a revolutionary offering from a cable company or legacy corporation – American networks like NBC, ABC, and CBS and their providers are still fumbling around the digital briar patch – the service’s corporate tagline carries a familiar message, that binge watching is winning and – for the customer – choice is as king as the content is.

“We’ve taken the time to talk with Canadians to find out what they want and to create an unbelievable user experience,” said Rogers Media president Keith Pelley, in a statement.

“They told us loud and clear – they want all the past seasons of the most popular, current TV shows and they want it to be easy.”

It should be noted, in the video above and in the companies’ release party yesterday, Netflix was hardly directly mentioned as Shomi’s official enemy.

But a simple glance at Shomi’s screen and scrolling is hand-eye evidence that this is their answer to the low-cost California-based company’s monopoly.

“I think that the user interface we have is better,” said Pelley, referencing Shomi and its competition. “I think the content that we have is very compelling to Canadian consumers, and I think that the creation we did with our collections is stronger.

“I think it’s impossible for one service to have all the content… the ability to have live people and real people as entertainment, the new-age video clerks was, I think, that was deemed in the research.”

Just Posted

Beauty Day spreads ‘brightness’ at Our Place

Volunteer hairdressers, estheticians, even a tarot card reader took part in the Victoria event

Victoria Guard Commander leads group of snowmen after ceremony cancelled

Lt.-Cmdr. Michael Irwin wasn’t going to let a bit of snow strip him of his duties

Nine jobs at the Victoria Police Department at risk after budget decision

VicPD Chief Const. Del Manak said the police department is being treated ‘unfairly’

Saanich’s provisional police budget under fire

Grumpy Taxpayer$ of Greater Victoria question why budget requests are rising as crime drops

VIDEO: Canada’s flag turns 54 today

The maple leaf design by George Stanley made its first appearance Feb. 15, 1965

BREAKING: Plecas won’t run in next election if legislature oversight reforms pass

B.C. Speaker and Abbotsford South MLA says he feels ‘great sympathy’ for Jody Wilson-Raybould

Workshop with ‘accent reduction’ training cancelled at UBC

The workshop was cancelled the same day as an email was sent out to international students

Former B.C. premier Gordon Campbell accused of sexual touching

Accuser went to police, interviewed by Britian’s Daily Telegraph

Man in Vancouver Island hotel shooting pleads guilty to second-degree murder

Brandon Tyler Woody, from Victoria, to be sentenced in late March in B.C. Supreme Court

Judge rules Abbotsford home must be sold after son tries to evict mom

Mom to get back down payment and initial expenses

Trump officially declares national emergency to build border wall

President plans to siphon billions from federal military construction and counterdrug efforts

Snow turns to slush, rain as it warms up across B.C.’s south coast

Some areas are already covered by more than half a metre of snow following three separate storms

Father to be charged with first-degree murder in Amber Alert case

11-year-old Riya Rajkumar was found dead in her father’s home in Brampton, Ontario

Most Read