Victoria International Wine Festival returns

A local festival is catering to the growing number of average wine consumers who enjoy the beverage.

With Victoria’s wine scene expanding, a local festival is catering to the growing number of average wine consumers who enjoy sipping the beverage.

The Victoria International Wine Festival kicks off Friday (Sept. 25) and features more than 300 wines from 100 different wineries from around the world. Participants can taste wines from Australia, Portugal, Spain, Argentina, the U.S. and France.

The event is a traditional wine tasting, with each participant receiving one ounce of wine, descriptors of what they should be tasting and what region it comes from. Seminars will be included as well.

Unlike some wine festivals, organizers are trying to cater to the average wine consumer, not just sommeliers.

“We’re not trying to have really expensive wine at the festival. While we do have some expensive wine, we want the consumer to be able to walk into a liquor store and not shop by labels at the end of the wine festival,” said David Bain, event organizer.

During last year’s inaugural event, the event sold out, which is why it has grown into a two-day event this year. Organizers are expecting an even larger turnout this weekend with participants ranging in age from late 20s to late 40s.

“It definitely seems like the norm for younger people to be consuming wine,” he said, adding there is a market for wine festivals in Victoria. “The demand is definitely there. We have a huge amount of liquor stores who are selling wine now. Wine has been around for much longer than any other alcohol and it has the ability to be a conversational piece.”

Bain said wine is generally becoming more popular, and is a $2.8-billion industry in B.C.

The festival runs from Friday, Sept 25 to Saturday, Sept. 26

For more information or to purchase tickets visit vicwf.com.

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Vehicle ends up upside-down in creek along Happy Valley Road

One motorist in care of emergency services

Greater Victoria writer releases first novel inspired by U.S. school shootings

Dear Mr. President tells thought provoking story of victims left behind

Saanich mayor joins fight to protect local wildlife from rat poisoning after second owl dies

Mayor Fred Haynes to meet with provincial, federal pest control industry representatives

Sidney fire responds to fewer but more severe calls during pandemic

Rise in severity linked to changes in routine during COVID-19 pandemic

Minimum wage goes up June 1 in B.C. as businesses face COVID-19 challenges

The minimum wage jumps by 75 cents to $14.60 an hour on Monday

Man dies in ATV accident south of Nanaimo

Incident happened on backroad Friday night in Nanaimo Lakes area

Protesters rally against anti-black, Indigenous racism in Toronto

Police estimated the crowd to be between 3,500 and 4,000 and said there was no violence

Feds earmark $1.5M to support recovery of B.C., Indigenous tourism

B.C. money will be split between Vancouver Island and Indigenous tourism

‘We’re sick of it’: Anger over police killings shatters U.S.

Tens of thousands marched to protest the death of George Floyd

Surrey mayor’s party under fire for ‘sickening’ tweet accusing northern B.C. RCMP of murder

Mayor Doug McCallum says tweet, Facebook post ‘sent out by unauthorized person’

Father’s Day Walk Run for prostate cancer will be virtual event this year throughout B.C.

The annual fundraiser for Prostate Cancer Foundation BC has brought in $2.5 million since 1999

Dr. Bonnie Henry announces official ban on overnight kids’ camps this summer

New ban comes after talking with other provincial health officials across the country, Henry says

Senior man in hospital after unprovoked wolf attack near Prince Rupert

Conservation officers are on site looking for the wolf

Most Read