Accreditation just makes sense: Businesses share their stories

87 per cent of consumers prefer to work with a BBB-accredited business

What’s your story?

As Rosalind Scott travelled Vancouver Island, meeting with local accredited business owners, she asked each this question: Why are you an accredited business?

“Everyone has a different reason for being accredited,” reflects Scott, executive director of BBB Vancouver Island.

“One saw it as a way to stand shoulder to shoulder to shoulder with other good, ethical businesses. Another sees it as a way of giving back to his community by being a role model.”

Why accreditation matters

Why get accredited? “The bottom line is why wouldn’t you?” Scott asks. “We foster ethics, set standards and hold businesses accountable to that, but we also recognize good business practices.”

One misconception Scott hears is the belief that accreditation brings more complaints. The reality could’t be farther from the truth. BBB addresses complaints about all businesses, whether accredited or not. The difference is that accredited businesses commit to responding to the complaint, she explains.

“It’s how you deal with it. You agree to make a good faith effort to resolve a complaint in a reasonable manner.”

The key is reasonable – no business will be asked to address a consumer’s concern in an unreasonable way, Scott emphasizes.

And for consumers, BBB accreditation is a significant indicator of a business they want to do business with.

“BBB helps people find businesses they can trust,” Scott says, noting that 87 per cent of people say they prefer to work with a BBB-accredited business.

Did you know that in Canada, BBB:

  • is consumers’ No. 1 choice to report scams, in person or via Scam Tracker; for the first time, all of last year’s top scams were online
  • has 384000 accredited business
  • reported on 5.2 million businesses last year
  • completed 346,000 customer reviews last year
  • undertook more than 45,000 mediations, arbitrations and ad reviews
  • had 225 million instances of service, from businesses or consumers

What should you know about BBB?

First, they receive no government funding. In fact, the non-profit organization is completely self- sustaining and offers all its services free of charge.

Second, BBB businesses are accredited – not “members” – they need to meet BBB standards and practices.

“A person really needs to understand and value of ethical business practices,” Scott says.

Learn more about how you can get accredited with the BBB by visiting them online or calling 250-386-6348 (toll-free: 1-877-826-4222).

Comments are closed

Just Posted

UPDATED: Bail conditions released for Esquimalt man facing multiple sexual assault charges

71-year old Kit Wong practiced acupuncture from his home during the time of the assaults

Victoria police seize over one kilo of fentanyl, guns and cars

Andrew Ritch is facing charges of drug trafficking and firearm offences

UPDATE: Missing Langford teen found safe

The 13-year-old Langford boy reported missing Wednesday has been found

Tour de Victoria rolls through the region Saturday

Expect traffic delays across Greater Victoria on Aug. 18

Fire chief stops driving lesson to fight fire

Sooke fire concerned over second suspicious bin fire this year

B.C. wildfires 2018: Hazy skies impacting crews in spotting new fires

18,000 people are on an evacuation alert, with 3,000 homes under an evacuation order

Minister optimistic after 2 days of Columbia River Treaty negotiations

Canadian and U.S. officials met in Nelson Wednesday and Thursday to discuss future of the treaty

Man dies in B.C. police cell while awaiting court hearing

An independent investigation is underway after a man died while in Penticton police custody Aug. 16

RCMP appeal for tips, dashcam footage in German tourist shooting west of Calgary

The Durango crashed into the ditch after the shooting near the Goodstoney Rodeo Centre

2 nurses attacked at B.C. psych hospital, union calls for in-unit security

PHSA says that in-unit guards would do more harm than good

Former B.C. optician won’t be jailed for sexually assaulting minor

Kenneth Pilkington sentenced to 24 months’ probation for offence three decades ago

Red Cross now accepting donations for those impacted by B.C. wildfires

The Canadian Red Cross is asking for help now and in the weeks and months ahead.

B.C. program to educate parents reduces ‘shaken baby syndrome’ by 35%

Period of PURPLE Crying was launched nearly a decade ago

UPDATED: Vancouver Island community under evacuation alert due to wildfire

BC Wildfire Service says steep terrain near Zeballos poses challenge as “out of control” wildfire approaches homes

Most Read