Footloose Shoes has reaped the rewards of Victoria News digital and print advertising.

What’s the secret of your neighbour’s success?

Shhh…it begins right here!

“How do my neighbours do it? Do they have Warren Buffett’s cell number? Do they have a crystal ball? I mean, they work hard in their business but so do I. How can they afford to take those vacations, and never miss their kids’ events, but still have time and money for their own hobbies. What’s their secret?”

Sound familiar? If you’ve ever wondered why your neighbour’s shop is bustling with activity while you’re working hard every day for fewer customers, we have a secret to share: Product, quality and customer service are all critical factors to business success, but at the end of the day, you need to get your product noticed by the people who matter – your potential customers.

Victoria’s Footloose Shoes did just that!

“For Footloose Shoes, working with Black Press to create regular, stylish marketing campaigns has resulted in an expanded customer base, higher in-store traffic, and consistently greater consumer engagement with advertisements,” says Aleisha.

Aleisha has used both Victoria News digital and print advertising – a key way to ensure her message reaches a broad readership, including both online consumers and those who prefer to read their Victoria News in print. In fact, Footloose’s advertising campaign was recognized as best ad campaign, collaborative in the recent BC/Yukon Community Newspaper Awards!

“New customers make phone inquiries every day regarding advertisements, and frequently come into the store holding physical newspaper clippings in search of featured items.”

Footloose Shoes’ marketing success began with a visit from their Black Press Multi Media Consultant who showed them the array of options available:

• Display ads in the Victoria News, its sister community papers, and the array of Black Press magazine options, ranging from travel and tourism to lifestyle products. Flyer distribution is another popular print advertising vehicle.

• With more readers reading their news online than ever before, the digital advertising arena is filled with even more options. Digital O & O advertising harnesses the power of the trusted Black Press Media brand, and places Footloose’s engaging, eye-catching ads in prominent locations on the Victoria News website, reaching thousands of people everyday as the catch up on breaking, local and community news on their smartphone, tablet or computer.

Through Programmatic advertising your Black Press Multi Media Consultant can target your exact client, including their location and their interests, bringing your message to the right people on the right device at the right place and the right time.

With Impress Branded Content, you can engage consumers and build brand loyalty through editorial-style storytelling, created for you by a professional writer. This highly targeted content is featured across trusted high-traffic websites and harnesses the power of social media.

What’s the right vehicle to grow your business? Contact your Victoria News Multi Media Consultant to find out!

 

Part of the award-winning advertising campaign the Victoria News created with Footloose Shoes.

Comments are closed

Just Posted

Horses from Victoria Carriage Tours involved in second incident in three months

Witnesses: Horses veered into a parked vehicle, smashing windows, climbing onto roof with front hooves

Stolen Search and Rescue dog harness replaced by donation

Moxxii’s specialized harness was stolen at the Pet-A-Palooza festival

Seaplane flights cancelled between Victoria and Vancouver due to smoke

Harbour Air has grounded flights travelling through the Georgia Strait

First stores open in Victoria’s expanded Mayfair shopping centre

Construction project will add about 100,000 square feet of retail space and 400 parking stalls

Smoke from wildfires delivers jolt to Greater Victoria air quality

Online map collects air quality from home monitors

PHOTOS: Puppy love makes a splash at St. Ann’s Academy

Puppies stampede, dive and do yoga at Victoria’s largest outdoor pet festival

Vehicle fire on the Coquihalla

Heavy congestion in north bound lanes

Prime minister greeted by B.C. premier as cabinet retreat begins

PM Justin Trudeau and Premier John Horgan meet in advance of federal cabinet meetings in Nanaimo

Are your kids anxious about going back to school?

BC Children’s Hospital offers tips to help your children be mindful and reduce stress

New trial ordered for James Oler in B.C. child bride case

Meanwhile, appeal court dismisses Emily Blackmore’s appeal of guilty verdict

This trash heap in Vancouver could be yours for $3.9 million

Sitting atop 6,000 square feet, the home was built in 1912, later destroyed by fire

Team Canada’s next game postponed at Little League World Series

They’re back in action on Wednesday against Peurto Rico

Ex-Trump lawyer Cohen pleads guilty in hush-money scheme

Said he and Trump arranged payment to porn star Stormy Daniels and a former Playboy model to influence the election

Greater Victoria Crime Stoppers wanted list for the week of Aug. 21

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Most Read