Canadians playing more music, driven by smartphones and streaming: Nielsen

Canadians playing more music on phones: Nielsen survey

TORONTO — Blasting songs through a smartphone is becoming an increasingly popular habit for Canadian music fans.

A new survey by Nielsen Music Canada found that about 53 per cent of listeners said they play their favourite tunes on their phone in a typical week.

That represents growth of 19 percentage points from a year ago, driven in part by the popularity of streaming music services.

The data comes as part of Nielsen’s broader study of listening habits in its annual “Canada Music 360” survey.

Among other key findings, the survey showed that audiences are spending more time with music.

On average, respondents said they played 32 hours of music weekly, about eight hours more than last year.

Other shifts offered a sign of the times.

Fewer respondents said they played digital music from a downloaded collection. The dip was a slight three percentage points to 38 per cent, but it reflects sales declines that have affected digital retailers like Apple’s iTunes.

Only a quarter of Canadian respondents said they played a compact disc in a typical week.

But Nielsen found 64 per cent of respondents still tuned into a terrestrial radio station in the early part of this year, a small increase of three percentage points from last year.

Nielsen conducted the online survey of about 1,300 adults between March 22 and 28.

The polling industry’s professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error because they do not randomly sample the population.

 

Follow @dfriend on Twitter.

David Friend, The Canadian Press

Just Posted

Esquimalt council green-lights first mass-timber building on Vancouver Island

Mayor appreciates 12-storey structure’s proximity to naval base, graving dock and Seaspan

Greater Victoria School District adopts new dress code policy

Two years in the making, SD61 moves to more inclusionary guidelines

Legal action against B.C. specualtion tax a last resort

Group of Arizona home owners feel they’ve been swept up in an attack on land speculators

Rock the Rink gives youth once-in-a-lifetime opportunity

Winning band will get to play a set at Rock the Shores

Sooke makes call for regional fire dispatch

Some municipalities decide to take service off-Island

Parents call for change to health laws after Oak Bay teen’s death

Accidental overdose has Elliot Eurchuk’s parents seeking change to B.C Infants Act

Amalgamation Yes hosting citizen’s assembly info meeting Wednesday at Vic High

Mayors of Victoria and Saanich will be on hand to give updates to residents

EDITORIAL: Greater Victoria amalgamation no magic bullet

Taxpaying citizens need to ask tough questions of both sides in debate

Doctor sees healing power in psychedelic plant as Peru investigates death of B.C. man

Peru’s attorney general has ordered the arrest of two suspects in the killing of 41-year-old Sebastian Woodroffe

Toronto police officer ‘gave himself the space and time’ in van attack

Footage shows officer standing up, turning off his siren and talking clearly to the suspect

$1.18 to $1.58 a litre: Are you paying the most for gas in B.C.?

Gas prices across B.C. vary, with lowest in Vernon and highest in – you guessed it – Metro Vancouver

Greater Victoria wanted list for the week of April 24

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Inquest set 10 years after B.C. woman shot, left to die

Lisa Dudley, and her partner, Guthrie McKay were shot in their Mission home in September 2008

B.C. hockey team to retire Humboldt Bronco victim’s number

BCHL’s Surrey Eagles to retire Jaxon Joseph’s No. 10 in light of bus tragedy

Most Read