Accident prevention goes high-tech

Preventable B.C. launches 'digital geofence' in Victoria

For those who have ever texted or used a mobile phone while walking down the street, Preventable B.C. has a message for you.

If pedestrians are using any one of 25 particular apps on their phones in the busiest intersections in Victoria, a message will appear within the app warning them to think about what they’re doing.

“What we’ve done is we’ve used technology to put up a digital geofence. So it’s like a boundary around that intersection and it extends out 250 metres,” said Ian Pike, Preventable B.C. co-executive director, describing the boundary as a GPS-enabled radio circumference around a particular location.

“When someone enters inside the 250-metre radius and they’re using their cell phone and are on any one of about 25 or 30 different applications, what they will see is a message that pops up on their device and it just says to them if you are texting and walking, have a word with yourself. It’s like a little banner ad that comes up on the application that they’re currently using.”

Pike said he hopes the campaign will change people’s behaviour and increase awareness in intersections.

“We know that 2,700 pedestrians are injured in car crashes on average every year in B.C. Of that, 60 are killed,” said Pike. “More than half of all pedestrian conflicts where they’re hit and injured or killed is from disobedience to the traffic signal.”

Preventable B.C.’s singular goal is to reduce preventable injuries in the province through social marketing campaigns, Pike said.

“The current campaign acknowledges that if you’re walking as a pedestrian in an environment where there is traffic to be thought about and avoided, then you should not be trying to accomplish the task of texting or speaking on the phone at the same time,” Pike said.

The campaign is taking place in Victoria and Vancouver, until the end of October. Intersections with the geofence in Victoria include Hillside Avenue and Shelbourne Street, Menzies Street and Simcoe Street and Toronto Street, Blanshard Street and Humboldt Street, Cook Street and Pandora Avenue, Douglas Street and Gorge Road and Hillside Avenue, and Pandora Avenue and Quadra Street.

 

There’s an app for that

1. YouTube

2. Words with Friends

3. CBC

4. Reddit

5. The Huffington Post

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Sex workers face new risks during COVID-19 pandemic

‘Desperation has kicked in’ for vulnerable, undocumented workers unable to access help

Greater Victoria liquor stores see spike in sales amidst COVID-19

Customers are buying go-to products in larger quantities

Victoria fills more than 100 motel rooms with homeless population

Mayor says staffing is the biggest issue impacting opening of Royal Athletic Park

Esquimalt’s Buccaneer Days cancelled due to COVID-19

The pirate-themed fair will take place in 2021

‘Small python’ found in vacant Cook Street apartment

Snake taken to CRD Animal Shelter to be claimed

VIDEO: ‘Used gloves and masks go in the garbage,’ says irked B.C. mayor

Health officials have said single-use gloves won’t do much to curb the spread of COVID-19

Unclear if Cowichan couple refusing to self-isolate will face penalty

No fines or charges have been laid to date, including Cowichan couple who won’t self isolate

POLL: Will you be able to make your rent or mortgage payment this month?

With the COVID-19 delivering a devastating blow to the global economy, and… Continue reading

COVID-19: Postponed surgeries will be done, B.C. health minister says

Contract with private surgical clinic to help clear backlog

Black Press Media ad sparks discussion about value of community newspapers

White Rock resident hopes front-page note shines light on revenue loss during COVID-19 crisis

Nanaimo man arrested after allegedly setting house fire

Firefighters arrived to find mobile home ablaze on Barnes Road in Cedar on Thursday

Businesses advised to prepare for federal, B.C. COVID-19 assistance

Canada Revenue Agency portal expected to open next week

Dogs are property, not kids, B.C. judge tells former couple

Court decision made on competing lawsuits over Zeus and Aurora — a pit bull and pit bull cross

B.C. senior gives blood for 200th time, has ‘saved’ 600 lives

There was no cutting of cake for Harvey Rempel but he’s challenging youth to start donating blood

Most Read