Accident prevention goes high-tech

Preventable B.C. launches 'digital geofence' in Victoria

For those who have ever texted or used a mobile phone while walking down the street, Preventable B.C. has a message for you.

If pedestrians are using any one of 25 particular apps on their phones in the busiest intersections in Victoria, a message will appear within the app warning them to think about what they’re doing.

“What we’ve done is we’ve used technology to put up a digital geofence. So it’s like a boundary around that intersection and it extends out 250 metres,” said Ian Pike, Preventable B.C. co-executive director, describing the boundary as a GPS-enabled radio circumference around a particular location.

“When someone enters inside the 250-metre radius and they’re using their cell phone and are on any one of about 25 or 30 different applications, what they will see is a message that pops up on their device and it just says to them if you are texting and walking, have a word with yourself. It’s like a little banner ad that comes up on the application that they’re currently using.”

Pike said he hopes the campaign will change people’s behaviour and increase awareness in intersections.

“We know that 2,700 pedestrians are injured in car crashes on average every year in B.C. Of that, 60 are killed,” said Pike. “More than half of all pedestrian conflicts where they’re hit and injured or killed is from disobedience to the traffic signal.”

Preventable B.C.’s singular goal is to reduce preventable injuries in the province through social marketing campaigns, Pike said.

“The current campaign acknowledges that if you’re walking as a pedestrian in an environment where there is traffic to be thought about and avoided, then you should not be trying to accomplish the task of texting or speaking on the phone at the same time,” Pike said.

The campaign is taking place in Victoria and Vancouver, until the end of October. Intersections with the geofence in Victoria include Hillside Avenue and Shelbourne Street, Menzies Street and Simcoe Street and Toronto Street, Blanshard Street and Humboldt Street, Cook Street and Pandora Avenue, Douglas Street and Gorge Road and Hillside Avenue, and Pandora Avenue and Quadra Street.

 

There’s an app for that

1. YouTube

2. Words with Friends

3. CBC

4. Reddit

5. The Huffington Post

 

Just Posted

BREAKING: Kelly Ellard gets day parole extended for six more months

Ellard was convicted of killing 14-year-old Reena Virk in 1997

Ten bikes reported stolen in 24 hours in Victoria

VicPD asking residents to check their bikes after spike in thefts

Truck purchase prompts staffing plea from Esquimalt Firefighters Association

Union president says staffing should come before new equipment

Colwood’s Hatley Castle makes top 10 list of movie locations to travel to

X-Men, Deadpool among movies filmed at Hatley Castle

UPDATED: Oak Bay father takes stand, denies killing young daughters

Andrew Berry has plead not guilty to the December 2017 deaths of his two daughters

Trudeau vows to stand firm against ‘increasingly assertive’ China

China has accused Canada of meddling in its affairs

POLL: Should there be a ban on gas-powered leaf blowers?

We’ve all heard them, and most likely cursed them under our breath.… Continue reading

Greater Victoria wanted list for the week of Aug. 23

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

New study suggests autism overdiagnosed: Canadian expert

Laurent Mottron: ‘Autistic people we test now are less and less different than typical people’

B.C. hockey player excited to join Humboldt Broncos

Defenceman Sebastien Archambault played last two seasons with Junior B Sicamous Eagles.

Huawei executive’s defence team alleges Canadians were ‘agents’ of the FBI

eng’s arrest at Vancouver’s airport has sparked a diplomatic crisis between Canada and China

Trans Mountain gives contractors 30 days to get workers, supplies ready for pipeline

Crown corporation believes the expansion project could be in service by mid-2022

On vaccines, abortion, Goop, doctor Jen Gunter says: ‘I have a duty to speak up’

She speaks out on menstruation, the wellness industry and vaccines

Rosemount cooked diced chicken linked to listeria case in B.C.

The symptoms of listeria include vomiting, nausea, fever, muscle aches

Most Read