An effort to evaluate how thoroughly the Victoria News is reaching its readers is to be the subject of an automated telephone audit.
While the calls will be coming from a U.S.-based phone number, vice president of circulation Marilou Pasion, said the survey of Victoria households is not spam.
It’s part of a Victoria-wide circulation survey for Black Press from April 3 to 10.
Respondents will be asked if they regularly receive a free copy of the Victoria News; those who don’t will be asked if anyone in their household has ever asked that delivery be stopped.
“Live” follow-up calls will be made to households where there is no answer or a hang-up.
For more information, contact Pasion at 604-542-7411.