B.C. museum bites back at fast food giant

Greater Vernon Museum’s social media rant on McDonald’s advertisement gets noticed

Gabriel Newman was offended by the ad. So were other staff members at the Greater Vernon Museum and Archives.

Newman, the museum’s education coordinator, heard an ad on a Vernon radio station from fast food giant McDonald’s, saying spending $5 on a McDonald’s lunch was much better than spending $5 at a museum.

Newman posted his disgust with the ad on social media.

“I just think it was off-base,” said Newman. “We’re a non-profit organization. Don’t pick on non-profits.”

The advertisement – which was pulled by McDonald’s Canada late Thursday morning – featured a narrator saying you can get a museum tour for $5, followed by a woman playing a role of a museum tour guide and saying, ‘there were dinosaurs and then there weren’t. OK, then, exit through the gift shop.’

The narrator returns to inform listeners they could spend their $5 on a kid’s meal with a hamburger, fries and drink at participating restaurants.

Newman was interviewed by CBC Radio Thursday morning.

“I’m not sure what museum they (McDonald’s) were talking or thinking about,” he said. “I don’t think they’ve been to a museum.

“It implies that a museum is expensive, or a luxury item. I’m worried somebody that’s never been to a museum will think it’s out of their reach, and $5 really isn’t a lot.”

Related: MICHAELS: Bad McAd leaves a bad taste in my mouth

Part of the problem for Newman and the Greater Vernon Museum and Archives is the timing of this.

The ad came out the same week the museum started charging an admission fee for the first-time ever.

“It used to be admission by donation but now it’s $5,” said Newman. “But that’s good for all day.”

Numerous museums across the province shared in his outage of the ad.

“A museum is a place to learn about culture, history, traditions, and so much more. Comparing something like a $5 value meal to the value of education and intellectual growth is quite disheartening; however, we are encouraged to see that McDonald’s reacted so quickly in pulling this ad and apologizing to all Canadian museums,” wrote the Kelowna Museums Society.

Greater Vernon Museum and Archives is also working toward building a new facility. It houses an extensive history of the city and surrounding areas.

Just heard a McDonald's advertisement on 105.7 Sun FM Vernon inferring spending $5 at a museum was a waste of money when…

Posted by Greater Vernon Museum & Archives on Tuesday, January 9, 2018

The Canadian Museums Association (CMA) learned of the offending ad Wednesday and immediately contacted McDonald’s requesting the ad be removed. CMA also requested that McDonald’s consider beneficial ways to work with the museum sector.

McDonald’s Canada has apologized to Canadian museums.

Ben here in the office just got off the phone with McDonald's Canada's Communications team and has confirmed the ad in…

Posted by BC Museums Association on Thursday, January 11, 2018

To report a typo, email:
newstips@vernonmorningstar.com
.


@VernonNews
roger@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Just Posted

Man dies after fall from Johnson Street Bridge

Man climbed railing of the Johnson Street Bridge, lost his balance and fell into the water below

VIATEC’s 2018 “Startup of the Year” heads to Vegas for global spotlight

Victoria-based boat security company Barnacle Systems set for Consumer Electronics Show

Surprise coming to elderly Esquimalt woman who had $1,100 stolen from purse

Man had bumped into her while she was shopping, next thing she knew, the money was gone

Mommy’s Inside Voice: Santa is real

The holidays are a truly magical time of year

Musicians, community programmers wanted for summer concerts and events

City of Victoria adding to roster of pre-qualified, local musicians to perform June to September

Langford elementary school kids test their hand at entrepreneurship

Students sold their own products at a Young Entrepreneurs Fair Friday

POLL: Are you dreaming of a white Christmas?

The rain Vancouver Island is famous for is coming down in buckets,… Continue reading

Greater Victoria Crime Stoppers wanted list for the week of Dec. 11, 2018

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

B.C. animation team the ‘heart’ of new ‘Spider-Man: Into the Spider-Verse’

The animators, largely based in Vancouver, ultimately came up with a creative technique that is drawing praise

Light at the end of the tunnel for UN climate talks

Meeting in Katowice was meant to finalize how countries report their emissions of greenhouses gases

Janet Jackson, Def Leppard, Nicks join Rock Hall of Fame

Radiohead, the Cure, Roxy Music and the Zombies will also be ushered in at the 34th induction ceremony

Supreme Court affirms privacy rights for Canadians who share a computer

Section 8 of the Charter of Rights and Freedoms protects Canadians against unreasonable search and seizure

‘Ghost bikes’ installed to remember teen cyclists who died in Port Alberni

Cycle Alberni installs memorials to remember teens, remind all about road safety

‘I practically begged’: Kootenay woman with breast cancer denied referral to Calgary

Breast cancer patient left to fight disease alone after being denied referral to Calgary

Most Read