Brew enjoys a taste of his nutrient-rich

Beer for dogs lapped up

Moon Under Water Brewpup concocts special batch of beer for man's best friend

  • Nov. 1, 2013 4:00 p.m.

Breakfast was delicious, but now it’s time to get to work.

I ride to the jobsite in the company bus, keeping a somewhat laissez-faire guard on the product in the back. We arrive and I suss out the place to see what’s new.

Suddenly, a visitor appears who is unknown to me. No problem, I think, I’ll give him a warm greeting regardless.

And what’s this? I’m being offered a post-breakfast apéritif out of the cooler? I know it’s still just 10:30 in the morning, but why not, I say, and down the tasty beer quickly.

Ah, the benefits of being a brewery dog …

n n n

Brew, the hulking, four-legged surrogate child of Chelsea Walker and Clay Potter, co-owners of Moon Under Water Brewpub, was guinea pig for their new non-alcoholic, hop- and carbonation-free “beer” for dogs.

“We were looking for something that the whole family could enjoy, to have a beer together after work,” Walker says, the mirth evident in her voice.

Dog owners are increasingly being targeted by niche retailers in Greater Victoria. So for Walker and Potter, who serve a lot of “dog people” at their Bay Street brewpub, offering a complimentary product to their regular offerings made sense.

“We’re a very pet-focused town already and a very craft beer-focused town. It’s a good combination of the two,” Walker said.

The process, brewmaster Potter said, starts early in the brewing process, during a pre-fermentation stage when the natural sugars are dissolved out of the grain. Ordinarily, a certain amount of liquid is removed and sent down the drain, with the remaining husks and spent grains collected to be given to local farmers as feed.

“It’s a high-protein, high-fibre, low-sugar liquid,” he said.

From there, it goes through another process in which glucosamine and salmon oil is added, and, depending upon which flavour is being brewed, chicken or beef flavouring. The couple spoke to experts at pet food stores for advice on healthy ingredients.

Walker admits the couple dotes on their dog, but she sees selling “dog beer” as a “marketer’s dream.” So far, they’ve sold out whatever they make quickly at $4 a bottle.

“We’re recycling waste and it’s a fun idea,” she said.

The brewpub is teaming up with Cascadia Liquor Store in Uptown this Saturday (Nov. 2) from noon to 4 p.m. to officially launch its beef and barley dunkel and chicken and peanut pilsener brews for dogs.

Proceeds from sales of the products will be donated to Flirting with Fido (flirtingwithfido.com), a Victoria dog rescue program.

Walker and Potter support the cause. They rescued Brew, whose flop-eared image graces the label of the beef variety, from a harsher fate some years ago.

For more information on the dog beers, call 250-380-0706 or stop by 350B Bay St.

ddescoteau@vicnews.com

 

Just Posted

UVic president offers condolences after two students killed in bus crash

‘We also grieve with those closest to these members of our campus community,’ Cassels says

Tour Government House and other homes, enjoy art along the way

The Art Gallery’s 66th annual House Tour features artists at work, artistic floral displays

Colwood square dancing open house to welcome in new dancers

“It’s therapy,” said long-time square dancer Linda Townsend

Green candidate expects a tight race in Esquimalt-Saanich-Sooke

David Merner says Green Party would act as “strong moral conscience” in a minority Parliament

Christian bookstore’s Victoria location marks 80 years in business

The store opened on corner of Douglas Street, View Street in 1939

VIDEO: Vancouver Island mayor details emergency response after fatal bus crash

Sharie Minions says she is ‘appalled’ by condition of road where bus crashed

B.C. VIEWS: Cutting wood waste produces some bleeding

Value-added industry slowly grows as big sawmills close

Fewer trees, higher costs blamed for devastating downturn in B.C. forestry

Some say the high cost of logs is the major cause of the industry’s decline in B.C.

Federal food safety watchdog says batch of baby formula recalled

The agency says it’s conducting a food safety investigation

Coming Home: B.C. fire chief and disaster dog return from hurricane-ravaged Bahamas

The pair spent roughly one week on Great Abaco Island assisting in relief efforts

Newcomer Ferland lines up with sniper Pettersson as Vancouver Canucks camp opens

Ferland provides more depth and a scoring threat up front, Pettersson says

Intelligence official charged seemed to be ‘exemplar of discretion’: UBC professor

Professor Paul Evans says he served on Cameron Ortis’s doctoral dissertation committee

B.C. police watchdog to investigate man’s head injury during RCMP arrest

Suspect fled on a bicycle and fell off when an officer attempted to stop him

Nanaimo company gets licence to test psychedelic drugs for therapy treatment

Salvation Botanicals interested in manufacturing, testing and research and development

Most Read