Brew enjoys a taste of his nutrient-rich

Beer for dogs lapped up

Moon Under Water Brewpup concocts special batch of beer for man's best friend

  • Nov. 1, 2013 4:00 p.m.

Breakfast was delicious, but now it’s time to get to work.

I ride to the jobsite in the company bus, keeping a somewhat laissez-faire guard on the product in the back. We arrive and I suss out the place to see what’s new.

Suddenly, a visitor appears who is unknown to me. No problem, I think, I’ll give him a warm greeting regardless.

And what’s this? I’m being offered a post-breakfast apéritif out of the cooler? I know it’s still just 10:30 in the morning, but why not, I say, and down the tasty beer quickly.

Ah, the benefits of being a brewery dog …

n n n

Brew, the hulking, four-legged surrogate child of Chelsea Walker and Clay Potter, co-owners of Moon Under Water Brewpub, was guinea pig for their new non-alcoholic, hop- and carbonation-free “beer” for dogs.

“We were looking for something that the whole family could enjoy, to have a beer together after work,” Walker says, the mirth evident in her voice.

Dog owners are increasingly being targeted by niche retailers in Greater Victoria. So for Walker and Potter, who serve a lot of “dog people” at their Bay Street brewpub, offering a complimentary product to their regular offerings made sense.

“We’re a very pet-focused town already and a very craft beer-focused town. It’s a good combination of the two,” Walker said.

The process, brewmaster Potter said, starts early in the brewing process, during a pre-fermentation stage when the natural sugars are dissolved out of the grain. Ordinarily, a certain amount of liquid is removed and sent down the drain, with the remaining husks and spent grains collected to be given to local farmers as feed.

“It’s a high-protein, high-fibre, low-sugar liquid,” he said.

From there, it goes through another process in which glucosamine and salmon oil is added, and, depending upon which flavour is being brewed, chicken or beef flavouring. The couple spoke to experts at pet food stores for advice on healthy ingredients.

Walker admits the couple dotes on their dog, but she sees selling “dog beer” as a “marketer’s dream.” So far, they’ve sold out whatever they make quickly at $4 a bottle.

“We’re recycling waste and it’s a fun idea,” she said.

The brewpub is teaming up with Cascadia Liquor Store in Uptown this Saturday (Nov. 2) from noon to 4 p.m. to officially launch its beef and barley dunkel and chicken and peanut pilsener brews for dogs.

Proceeds from sales of the products will be donated to Flirting with Fido (flirtingwithfido.com), a Victoria dog rescue program.

Walker and Potter support the cause. They rescued Brew, whose flop-eared image graces the label of the beef variety, from a harsher fate some years ago.

For more information on the dog beers, call 250-380-0706 or stop by 350B Bay St.

ddescoteau@vicnews.com

 

Just Posted

BC Ferries has no plans to implement debit for vehicle ticket payments

Debit accepted for foot passengers, on-board purchases for all vessels

Saanich mayor to ask CRD to study on uniting region’s fire dispatch

Haynes floats centralizing CRD fire dispatch at South Island E-Comm

It’s not Sunday, but it sure is a sunny day

A high of 16 C is expected Tuesday

Victoria doctor forced into early retirement as specialist moves into rental space

General practitioner says he can’t afford rising rents, even amidst doctor shortage

Volunteer needed to empty dog poop can in Saanich Park

Local volunteers do the work of irresponsible dog owners at Mount Doug

VIDEO: RCMP ask kids to help name soon-to-be police dogs

13 German shepherd puppies will be born this year

BC Ferries has no plans to implement debit for vehicle ticket payments

Debit accepted for foot passengers, on-board purchases for all vessels

‘The whole city has changed:’ B.C. woman in New Zealand reacts to mosque attacks

An expatriate and Muslim students at UBC Okanagan deeply affected by white supremacist shooting

Trudeau condemns hateful, ‘toxic segments’ of society after New Zealand shooting

Prime Minister expressed sorrow at the many attacks in recent years

Air Canada grounds its Boeing Max 8s until at least July 1 to provide certainty

Airlines around the world have been working to redeploy their fleets since their Max 8s were grounded last week

Budget to tout Liberal economic record, provide distraction from SNC furor

This is the Liberal government’s fourth and final budget before the election

Horvat scores 16 seconds into OT as Canucks beat Blackhawks 3-2

Pettersson sets rookie scoring record for Vancouver

No injuries, pollution in Vancouver Harbour ship collision: Transport Canada

Transportation Safety Board says it has deployed a team of investigators look into the incident

Budget 2019: Five things to watch for in the Liberals’ final fiscal blueprint

Finance Minister Bill Morneau will release the Trudeau government’s final budget on Tuesday

Most Read