Next time you’ve got a pocket full of change, think of the kids.
Launching today, Black Press’ Coins for Kids campaign (previously Pennies for Presents) is collecting nickels, dimes, quarters, loonies and toonies at participating businesses to benefit the Salvation Army Stan Hagen Centre for Families.
“Every dollar collected goes towards services for families in our community who need it most,” said Penny Sakamoto, Black Press-Greater Victoria group publisher.
Last year during the Christmas season, the Salvation Army assisted 1,500 families with food hampers and gave toys and presents to another 800 families, said spokeswoman Kyla Ferns.
“By donating to the Coins for Kids Campaign, your donations enable the Salvation Army to help hundreds of Victoria families over the holidays and throughout the year,” Ferns said. “We can’t do it alone and we are very grateful to the community for your support.”
Now in its 17th year, Coins for Kids has raised more than $600,000 since its inception. Last year, the campaign raised about $5,700 for various local charities.
To donate, look for the Coins for Kids boxes at participating local businesses, or stop by Black Press head office, 818 Broughton St. in Victoria or the Goldstream News Gazette offices, No. 117-777 Goldstream Ave. in Langford.
“Your unwanted coins will amount to big things for children this holiday season,” Sakamoto said. “Let’s all help make this another great fundraising success.”