Campaign signs litter a stretch of Gordon Head Road.

Campaign signs effective for name recognition: prof

Are campaign signs effective? One University of Victoria professor thinks they are to an extent.

With the federal election roughly three weeks away, hundreds of campaign signs are popping up on street corners and lawns all over Victoria and Esquimalt.

But are those signs effective? One University of Victoria professor thinks they are to an extent.

Janni Aragon, assistant professor in the department of political science and the director of technology integrated learning, said signs help with name recognition when voters head to ballot boxes on Oct. 19.

“They’ll think ‘oh yeah, on the corner of Arbutus and Gordon Head, there are six to eight signs. I remember seeing Elizabeth May, Tim Kane and Robert Boyd’,” she said, adding incumbents tend to win re-election as part of name recognition.

“(It’s) the money they have and they’re tried and tested. They have a track record,” she said. “Regardless, name recognition is good for new candidates as well.”

Randy Worthingham, campaign manager for Esquimalt-Saanich-Sooke Liberal candidate David Merner, said the roughly 100 large signs and 200 to 300 lawn signs put up in the riding have helped voters recognize the newcomer’s name.

“It’s key to getting the name of our candidate David Merner known. If you don’t have that presence, it’s detrimental to the campaign,” he said. “David’s recognition has increased since the signs have gone up. When he goes to the door, people know who he is. Previously, the name recognition wasn’t as great.”

A spokesperson with NDP Victoria candidate Murray Rankin’s campaign said they’ve put up hundreds of signs on private property so far and have ordered 500 more because they’re in high demand.

Stephanie Rae, communications manager for Esquimalt-Saanich-Sooke Conservative candidate Shari Lukens’ campaign, said they’ve put up hundreds of signs in high-traffic areas in the riding.

Candidates are also affiliating themselves more closely with party leaders on signs, something Aragon said she’s never seen in Victoria before.

“There’s more tendency in this election to connect to the party leaders and I haven’t witnessed that in Victoria before,” Aragon said. “It just shows how important the party leader is to this election or the ways in which the parties are making it about the party leader.”

But Aragon said there is a downside to the barrage of campaign signs — it can cause election fatigue and could turn some people off from voting.

In the 2011 federal election, the voter turnout was just over 61 per cent across the country.

 

 

Just Posted

Protective human chain to form around Victoria mosque for Friday prayer

Islanders invited to stand arm-in-arm to show support in aftermath of New Zealand shootings

Group finds B.C. Archives collection licences costs prohibitive

Teachers asked to pay $25 per image to use on slideshows

Coalition campaigns to build new West Shore skate park

Group seeks $25,000 in donations for park proposed for near the Juan de Fuca rec centre

VIDEO: Restaurant robots are already in Canada

Robo Sushi in Toronto has waist-high robots that guide patrons to empty seats

Greater Victoria Wanted List for the week of March 19

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

POLL: When do you think the next major earthquake will hit Vancouver Island?

According to seismologists, Vancouver Island is overdue for a magnitude 7 earthquake.… Continue reading

Montreal priest stabbed while celebrating morning mass

The incident happened Friday morning at Montreal’s St. Joseph’s Oratory

Organic Matters tea recalled across B.C. due to Salmonella

Recall for OM tea products is B.C. wide, possibly national.

Permit rejected to bring two cheetahs to B.C.

Earl Pfeifer owns two cheetahs, one of which escaped in December 2015

Real-life tsunami threat in Port Alberni prompts evacuation updates

UBC study says some people didn’t recognize the emergency signal

Care providers call for B.C. seniors’ watchdog to step down

The association also asks the province to conduct an audit and review of the mandate of her office

Nitro Cold Brew Coffee from B.C. roaster recalled due to botulism scare

“If you purchased N7 Nitro Cold Brew Coffee from Cherry Hill … do not drink it.”

Most Read