Campaign signs litter a stretch of Gordon Head Road.

Campaign signs litter a stretch of Gordon Head Road.

Campaign signs effective for name recognition: prof

Are campaign signs effective? One University of Victoria professor thinks they are to an extent.

With the federal election roughly three weeks away, hundreds of campaign signs are popping up on street corners and lawns all over Victoria and Esquimalt.

But are those signs effective? One University of Victoria professor thinks they are to an extent.

Janni Aragon, assistant professor in the department of political science and the director of technology integrated learning, said signs help with name recognition when voters head to ballot boxes on Oct. 19.

“They’ll think ‘oh yeah, on the corner of Arbutus and Gordon Head, there are six to eight signs. I remember seeing Elizabeth May, Tim Kane and Robert Boyd’,” she said, adding incumbents tend to win re-election as part of name recognition.

“(It’s) the money they have and they’re tried and tested. They have a track record,” she said. “Regardless, name recognition is good for new candidates as well.”

Randy Worthingham, campaign manager for Esquimalt-Saanich-Sooke Liberal candidate David Merner, said the roughly 100 large signs and 200 to 300 lawn signs put up in the riding have helped voters recognize the newcomer’s name.

“It’s key to getting the name of our candidate David Merner known. If you don’t have that presence, it’s detrimental to the campaign,” he said. “David’s recognition has increased since the signs have gone up. When he goes to the door, people know who he is. Previously, the name recognition wasn’t as great.”

A spokesperson with NDP Victoria candidate Murray Rankin’s campaign said they’ve put up hundreds of signs on private property so far and have ordered 500 more because they’re in high demand.

Stephanie Rae, communications manager for Esquimalt-Saanich-Sooke Conservative candidate Shari Lukens’ campaign, said they’ve put up hundreds of signs in high-traffic areas in the riding.

Candidates are also affiliating themselves more closely with party leaders on signs, something Aragon said she’s never seen in Victoria before.

“There’s more tendency in this election to connect to the party leaders and I haven’t witnessed that in Victoria before,” Aragon said. “It just shows how important the party leader is to this election or the ways in which the parties are making it about the party leader.”

But Aragon said there is a downside to the barrage of campaign signs — it can cause election fatigue and could turn some people off from voting.

In the 2011 federal election, the voter turnout was just over 61 per cent across the country.

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Songhees Wellness Centre is a symbol of First Nations strength in the region. Representatives of local First Nations will soon play a greater role in decision making and governance relating to the Capital Regional District. (Courtesy Royal Roads University)
Capital Regional District to add First Nations representatives to advisory committees

Board approves bylaw, looks forward to Indigenous input on future decisions

Willow, a kitten belonging to a Victoria family, was rescued by firefighters on Thursday after she got stuck in a basement drain pipe. (City of Victoria/Twitter)
Victoria kitten stuck in basement drain pipe rescued by firefighters

Willow the cat on the mend, owner feeling ‘enormous gratitude’

(Black Press Media file photo)
Blue-green algae bloom confirmed in Elk Lake, water-based activities not recommended

Blue-green algae can be lethal to dogs, cause health issues for humans

Victoria police arrested a man Jan. 15 after he rammed his minivan into an occupied police vehicle. (Black Press Media file photo)
Victoria man arrested for ramming minivan into occupied police vehicle

Man caught after fleeing, crashing into cement retaining wall

Mayor Rob Martin and Costa Canna president Phil Floucault cut the ribbon on Colwood’s first cannabis retail store. (Jane Skrypnek/News Staff)
Cowichan Tribes’ Costa Canna cannabis store opens in Colwood

Cowichan Tribes has one-year deal to grow, sell cannabis

Keith the curious kitten is seen on Nov. 4, 2020 at the Chilliwack SPCA. Friday, Jan. 22, 2021 is Answer Your Cat’s Questions Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of Jan. 17 to 23

Answer Your Cat’s Questions Day, Pie Day and International Sweatpants Day are all coming up this week

(Phil McLachlan - Capital News)
‘Targeted’ shooting in Coquitlam leaves woman in hospital

The woman suffered non-life threatening injuries in what police believe to be a targeted shooting Saturday morning

JaHyung Lee, “Canada’s oldest senior” at 110 years old, received his first dose of the COVID-19 vaccine on Thursday, Jan. 14, 2021. He lives at Amenida Seniors Community in Newton. (Submitted photo: Amenida Seniors Community)
A unique-looking deer has been visiting a Nanoose Bay property with its mother. (Frieda Van der Ree photo)
A deer with 3 ears? Unique animal routinely visits B.C. property

Experts say interesting look may be result of an injury rather than an odd birth defect

Terry David Mulligan. (Submitted photo)
Podcast: Interview with longtime actor/broadcaster and B.C. resident Terry David Mulligan

Podcast: Talk includes TDM’s RCMP career, radio, TV, wine, Janis Joplin and much more

Seasonal influenza vaccine is administered starting each fall in B.C. and around the world. (Langley Advance Times)
After 30,000 tests, influenza virtually nowhere to be found in B.C.

COVID-19 precautions have eliminated seasonal infection

Lilly and Poppy, two cats owned by Kalmar Cat Hotel ownder Donna Goodenough, both have cerebellAr hypoplasia, a genetic neurological condition that affects their ability to control their muscles and bones. Photo by Alistair Taylor – Campbell River Mirror
VIDEO: Wobbly Cats a riot of flailing legs and paws but bundles of love and joy to their owner

Woman urges others to not fear adopting cats with disabilities

Chief public health officer Dr. Theresa Tam provides an update on the COVID-19 pandemic in Ottawa on Friday, Jan. 8, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada’s top doctor says to avoid non-essential travel as B.C. explores legal options

Premier John Horgan says he is seeking legal advice on whether it can limit interprovincial travel

Martin Luther King Jr. addresses the crowd during the march on Washington, D.C., in August of 1963. Courtesy photo
Government reinforces importance of anti-racism act on Black Shirt Day

B.C. Ministers say education “a powerful tool” in the fight for equity and equality

Most Read