Cineplex charges extra at some Star Wars screenings

Fans are getting a surprise twist at the box office with extra $1 charges for assigned seating

Cineplex Inc. is giving Star Wars fans a surprise twist at the box office by charging an extra dollar for assigned seating at some showings.

The country’s biggest exhibitor has tacked on a surcharge at select regular screenings of “Star Wars: The Last Jedi” across Canada in hopes moviegoers will be willing to pay more for not waiting in line.

It’s a move the company says makes it convenient when a screening is sold out, which often leaves latecomers hunting for empty seats.

While reserved seating isn’t entirely new at Cineplex, the cost has usually been built into ticket prices for the company’s premium Imax, VIP and UltraAVX theatres. The exhibitor also experimented with charging an extra $2 for “prime seats” at the centre of a few of its busier theatres.

But it has not previously rolled out the concept at what it calls “regular” screenings — movies shown in traditional auditoriums without the additional costs associated with 3D or a larger screen.

With “Star Wars: The Last Jedi” likely to be the biggest film of the year, Cineplex wanted to gauge how audiences reacted to the concept on a wider scale. The company says about 20 per cent of its Canadian locations are testing the $1 fee for reserved seats at regular screenings.

If the concept is received positively, it’s likely Cineplex will revisit the reserved seating at regular screenings for other event movies expected to draw huge crowds.

The move comes as Cineplex and other theatre owners hunt for ways to boost profits at a time when a night at the movies competes with a raft of other convenient entertainment alternatives, like Netflix.

Screenings of “Star Wars: The Last Jedi” have put an extra financial squeeze on North American exhibitors after Disney revealed a number of unusual requirements for any theatre wanting to screen the film.

Disney told exhibitors it would pocket about 65 per cent of the box-office revenues from Star Wars tickets. Traditionally, distributors take about half of the box-office revenue for a movie.

The Wall Street Journal reported last month that Disney’s move cuts deeply into exhibitor profits for the biggest movie of the holiday season.

It was widely expected that theatre owners would look to recoup their lost share in other places, like hiking the price of concession items and boosting ticket prices wherever possible.

Just Posted

Traffic delays minimized on Quadra after large boat blocks lane

Sail boat has shifted from its trailer bed near Quadra and Greenridge

UPDATE: Tent city campers told to leave Oak Bay, given outstanding bill

Police department delivers $1,882 bill for damages from fall of 2017

Robbery suspects ram Sooke police car while fleeing officers

Police searching for cube van and suspects

West Shore teens fined for possession of pot on Wednesday

Two teens receive $230 fines for smoking pot in public

PHOTOS: Cannabis consumption in the provincial capital

Victoria pot shops respond to the national legalization of marijuana

WATCH: Twelve Angry Jurors puts a new spin on an old tale

Canadian College of Performing Arts opens season with reworked version of Reginald Rose teleplay

Find your future at Black Press career fair in Victoria

More than 70 booths expected at Bay Street Armoury on Oct. 25

Openly gay, female priest of B.C. church defying norms

Andrea Brennan serves Fernie at pivotal time in church’s history

POLL: Do you support amalgamation for communities in the Capital Region?

Residents in Victoria and Saanich will be voting on Oct. 20 on… Continue reading

Nova Scotia works to stop underage online cannabis sales

The government cannabis retailer moves to prevent workaround of online-age verification

Foster care is ‘superhighway to homelessness,’ B.C. youth advocate says

Katherine McParland grew up in foster care and lived on the streets

Carr, Morneau off to China next month to deepen commerce

Carr says Canada and China aren’t embarking on formal free trade talks

Edmonton girl guide sells out of cookies in front of cannabis store

On the first day cannabis was legal a young entrepreneur capitalized on cookie sales

Tougher laws introduced against bestiality, animal fighting

The Liberal government is proposing to strengthen the laws today

Most Read