Esquimalt beefs up social media presence

Township adds Twitter feed to its communication strategy

The Township of Esquimalt has made a tardy entry into the world of social media, launching a Twitter account and highlighting its use of other channels.

Following through on a strategic priority to enhance its communication with residents, the township now has Twitter, Facebook and YouTube channels.

The “Township of Esquimalt” Facebook page and YouTube channel have been active for months, but Twitter (@EsquimaltBC) is a new venture for staff.

“Over time, we will have a small team of social media publishers from various departments posting to, and monitoring, these pages,” spokesman Ritchie Morrison said.

Esquimalt recently launched a mobile version of its website, esquimalt.ca, and is working on refreshing the corporate website.

Several councillors already use Twitter, including Mayor Barb Desjardins (@BarbDesjardins), Meagan Brame (@SaxePointDC) and Dave Hodgins (@CouncillorDave).

dpalmer@vicnews.com