A late-season surge of visitors is raising hopes in the Victoria tourism industry for a strong 2015.
Both average hotel occupancy and revenue per available room have increased over the last two months compared with last year and 2012, according to data compiled by Chemistry Consulting.
“We are very pleased with 2014 and particularly pleased with the growth in the should season,” said Paul Nursey, president and CEO of Tourism Victoria.
“It’s incredibly important to build the shoulder season business to support our strong high season, and we will continue to do so in 2015.”
Tourism Victoria, the region’s marketing organization, hopes to put more emphasis on events and conventions this year, including a romance campaign through late January and February and a “bold broadcast” campaign from March through June.
“Closer collaboration with the Victoria Conference Centre is key to the destination’s success,” Nursey said. “Together we share the same objective to build the business.
“We cannot afford to rest on our laurels; at Tourism Victoria we are working even harder with our members and partners to position Greater Victoria for long-term, sustained success.”