Justice Minister David Lametti and Kelowna-Lake Country MP Stephen Fuhr share a smile at Hillcrest Farm during the federal investment announcement. (David Venn - Kelowna Capital News)

Feds invest a quarter million into B.C. cherry industry

South Korea is the next big market the B.C. Cherry Association is aiming for

The federal government is investing $241,000 into the BC Cherry Association to enhance global market research and grow Canada’s cherry exports internationally.

Justice Minister David Lametti stopped in at Hillcrest Farm on Tuesday, Aug.13, with Kelowna-Lake Country MP Stephen Fuhr and members of the BC Cherry Association to announce recent funding on behalf of the Ministry of Agriculture and to take a picture at the Hillcrest cherry face cut-outs.

“This investment will support the sector in marketing high quality and great tasting cherries to customers here in Canada and around the world,” Minister Lametti said.

READ MORE: Possibly worst Okanagan cherry season in 20 years

READ MORE: Cherry season is only a few weeks away and as healthy as ever

With investment from the industry, in which members of the cherry association pay a levee for, the total comes to $482,000.

Sweet cherries are the eighth largest fruit commodity in land usage at 2,097-hectares yet are the second most valuable fruit export with over 10,000 metric tonnes being shipped overseas, according to 2017 statistics published by the Ministry of Agriculture.

Following the United States, China and Japan are the next leading consumers of Canadian fruits, but David Geen, vice-president of the cherry association, not only are they looking to increase exports to existing markets but narrow their sight on other Asian countries.

“(South) Korea is a very important cherry market and that’s the next one we are working on,” Geen said. “So we hope that that’s going to be in a couple of years.”

READ MORE: North Okanagan cherry crops take bigger hit than south

Minister Lametti expressed the importance of the B.C. cherry industry in context with the Canadian economy. He said that 96 per cent of sweet cherries are harvested in B.C.

“You are vital to our government’s strong trade agenda,” he said. “And that’s why we want to keep your industry strong and growing.”

The government, according to Minister Lametti, set a target of $75 billion in agri-food export by 2025; which the cherry industry is paramount in.



David Venn
Reporter, Kelowna Capital News
Email me at david.venn@kelownacapnews.com
Follow us on Facebook | Twitter

Just Posted

Graffiti clean up costs Victoria businesses roughly $1M a year

Business association teams up with city in campaign to reduce graffiti in downtown

Mixed-use density proposed for Oak Bay Avenue

Parking prioritized despite proximity to amenities

Victoria woman experiencing homelessness wants systematic changes as she faces losing her truck

Willi Boepple fears losing one of her last possessions after being inundated with parking tickets

WATCH: Marine security company posts live seal cam at Oak Bay Marina

Seals tend to loiter near the fish-cleaning table

Tour de Victoria: The downlow on detours in the region

Thousands of cyclists participating in ninth Tour de Victoria

WATCH: Family dog missing after fire tears through Metchosin home

Firefighters continue to monitor for hot spots

Victoria Shamrocks open WLA finals at Q Centre in Colwood

Team is evenly matched in championship series against Maple Ridge Burrards

‘Easy Rider’ star Peter Fonda dies at 79

Actor and writer was nominated for an Oscar for co-writing the 1969 psychedelic road trip movie

Excavators help cute kid who copied their dig with his toys stay “safe at work”

Carson Carnegie wakes up at 7:00 am every morning to watch construction work on his street

Bob Lenarduzzi out as Vancouver Whitecaps president

MLS team is at the bottom of the Western Conference standings

B.C. daycare operator denies negligence in death of ‘Baby Mac’

Infant died in early 2017 after biting an electrical cord, according to a lawsuit filed by his mom

BC SPCA reopens animal cruelty investigation at Abbotsford pig farm

Additional alleged footage released from Excelsior Hog Farm sparks new investigation

RCMP on Vancouver Island seek information on alleged ‘breaking out’ bandit

Man alleged to have hid in Nanaimo business washroom ceiling overnight, took monitors

POLL: What is the main thing you would like to see improved on BC Ferries?

BC Ferries passengers are sounding off on what they would like to… Continue reading

Most Read