‘Jean up’ in support of BC Children’s Hospital

Thursday is Jeans Day, an annual campaign that’s raised $20 million in 26 years

Dress for the day in your best Canadian tuxedo and help support BC Children’s Hospital.

The annual Jeans Day fundraiser has raised more than $20 million since the event’s inception in 1990. This year, the hospital’s foundation has set a goal of raising $1.2 million, earmarked for Excellence in Child Health Fund.

The one-day fundraiser involves purchasing a $5 button or a $20 lapel pin from stores across the province, including Save-on-Foods, London Drugs and Country Grocer with funds supporting the hospital.

RELATED: Local family supports Jeans Day

“We encourage all British Columbians who are participating in Jeans Day on May 4 to challenge themselves to come up with the most unique jean attire,” said Teri Nicholas, president and CEO of BCCHF.

This years Jeans Day ambassadors include Henrik and Daniel Sedin of the Vancouver Canucks, David Ousted of Vancouver Whitecaps FC and Jason Arakgi of the BC Lions.

For those who decide to “jean up” and support the cause posting a photo of their denim outfit to Facebook, Twitter or Instagram with #JeanUp and tagging @bcchf will be entered into a draw to win $500 worth of jeans courtesy of Jeans Day denim partner Mavi Jeans.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Sooke fire chief in right place at right time

Second bin fire this year a concern

Victoria police seize over one kilo of fentanyl, guns and cars

Andrew Ritch is facing charges of drug trafficking and firearm offences

UPDATE: Missing Langford teen found safe

The 13-year-old Langford boy reported missing Wednesday has been found

Tour de Victoria rolls through the region Saturday

Expect traffic delays across Greater Victoria on Aug. 18

Saanich wants bunkers to be off limits for cannabis growing

Saanich looks to block cement bunkers on ALR farmland

Updated: ‘Queen of Soul’ Aretha Franklin has died

Publicist Gwendolyn Quinn reports Franklin passed Thursday at 9:50 a.m. at her home in Detroit

B.C. golfer, just 23, scores the rare albatross

Six-million-to-one shot a first for the Terrace club

Fredericton widow swears at Trudeau during condolence call

Widow of man killed in Fredericton shooting says she swore at Trudeau during condolence call.

Tim Hortons promises leaky lids on coffee cups to be phased out

Tim Hortons looks to rebuild its brand with better lid, new marketing campaign

‘There’s been a lot of devastation:’ man whose family lost homes in B.C. fire

The provincial government declared a state of emergency Wednesday as more than 550 wildfires burn in every corner of B.C.

Capsized tug now out of the water at the mouth of B.C.’s Fraser River

The 19-metre-long George H. Ledcor capsized late Monday.

Aheadbyacentury looking for Triple Crown breakthrough in the Breeders’ Stakes

The consistent Aheadbyacentury has $513,800 in career earnings, including $311,250 this year thanks in large part to his Triple Crown performances.

Search for mudslide victim becomes recovery mission

Valerie Morris was swept away by a mudslide on Highway 99 near Cache Creek on August 11.

Behind the fire line: B.C. firefighters stalked by cougars

A Keremeos volunteer firefighter talks about what it was like to patrol the Snowy Mountain fire

Most Read