The City of Langford has launched an ‘I Am Langford’ campaign to encourage residents to shop local and support Langford businesses. Colourful stickers, flags and pins can be spotted around the City promoting the campaign. (Shalu Mehta/News Staff)

The City of Langford has launched an ‘I Am Langford’ campaign to encourage residents to shop local and support Langford businesses. Colourful stickers, flags and pins can be spotted around the City promoting the campaign. (Shalu Mehta/News Staff)

Langford cuts red tape, engages in random acts of kindness to uplift spirits

‘I Am Langford’ campaign promotes supporting local

Patrons of Langford businesses may have noticed some new signs and stickers around town.

The City launched an “I am Langford” campaign to remind residents and visitors to shop local and support businesses in the area.

“They’ve obviously taken a huge hit with COVID-19 and we’re just trying to remind people that businesses, more than ever, need our support,” said Langford Mayor Stew Young.

Flags on lamp posts with slogans such as “I Am Langford,” “I Am Proud,” and “I Am Loyal” dot the City and colourful stickers and pins have been given out to businesses to put on display. A website with a local business directory that also highlights local stories has been formed encouraging people to discover new places or continue to support businesses they love.

READ ALSO: Langford businesses can expand onto sidewalks, public spaces

With new rules and regulations in place to keep people safe as the COVID-19 pandemic continues, Young said businesses are struggling and have spent a lot to ensure they are following measures such as providing masks to employees and installing Plexiglas. Job losses have also affected spending in the community.

“Businesses understand the problems they’re facing and they’re looking for any support they can find,” Young said. “They want their government to make them feel good about getting through the pandemic and we’re not letting them be on their own.”

Young said the City of Langford is doing what it can to get rid of the red tape businesses may face to implement new practices such as expand their patios. He said the City wants its businesses to survive and get back to the new normal, even if that means bending a few rules like parking restrictions or helping businesses advertise that they’re open.

The I Am Langford program also received funding from businesses to tune of $15,000 which the City will use for random acts of kindness. Patrons at local businesses could be treated to a free meal or have their purchases paid for by the City as an act of kindness to thank them for shopping local. Over the weekend, City representatives and Pacific FC members and mascot Stewie the Starfish set up at Centennial Park for Langford Acts of Kindness Day where they handed out free cookies to community members.

READ ALSO: Langford mandates all businesses take new steps to prevent spread of COVID-19

“It’s just good to be kind to everybody,” Young said. “We understand we’re in a pandemic and people are stressed still so they’re sort of cooped up and feeling uncertain about the future. What we’re doing is some acts of kindness to spread a positive message and say thanks for shopping in our town.”

Young noted that he thinks the City and its residents have done a great job in following safety measures during the pandemic and continue to do so. He said he doesn’t want businesses to be the only ones left suffering at the end of it all.

“We are Langford,” Young said. “Let’s fight, be strong and support our businesses because we need them to survive.”

shalu.mehta@blackpress.ca


Like us on Facebook and follow us on Twitter

City of LangfordCoronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Langford Coun. Lillian Szpak (left) and Pacific FC mascot Stewie the Starfish as well as members of the Pacific FC team were in Centennial Park on the weekend for Langford Acts of Kindness Day. They handed out cookies to passersby as part of the City’s ‘I Am Langford’ campaign. (Courtesy of the City of Langford)

Langford Coun. Lillian Szpak (left) and Pacific FC mascot Stewie the Starfish as well as members of the Pacific FC team were in Centennial Park on the weekend for Langford Acts of Kindness Day. They handed out cookies to passersby as part of the City’s ‘I Am Langford’ campaign. (Courtesy of the City of Langford)

Just Posted

Bill Almond’s observatory in its new home on a Saanich lakeside. (Submitted/Cameron Burton)
Colwood stargazing dome makes a move to Saanich

The backyard structure finds a new home after 30 years

Chris Grzywacz, development agent for cannabis supplier Seed and Stone’s, holds products from the new Songhees Cannabis S + S store on April 20. (Jake Romphf/ News Staff)
First cannabis store opens on Songhees Nation, creates economic opportunity says chief

The Songhees Cannabis S + S had a soft launch at its 1502 Admirals Road location on April 20

A convicted sex offender, whose crimes included offences against children, was arrested at Gonzales Beach after the man was spotted by an off-duty officer. (Black Press Media file photo)
Convicted sex offender arrested at Gonzales Beach

After committing crimes involving children, offender barred from public beaches, being in proximity to kids

VicPD asks anyone who sees Daniel Shumka, or with information on his whereabouts to call 250-995-7654 or report anonymously through Greater Victoria Crime Stoppers at 1-800-222-8477. (Courtesy VicPD)
Victoria police seek man wanted on drug trafficking charges

Daniel Shumka, 50, is 6’1” and about 195 pounds with short brown hair and brown eyes

Victoria police arrested three men following a double stabbing April 19. The two victims suffered non-life-threatening injuries. (Black Press Media file photo)
Three arrested after double stabbing in Victoria

Two people sent to hospital after being stabbed, hit with bear spray

FILE – NDP Leader John Horgan, right, and local candidate Mike Farnworth greet one another with an elbow bump during a campaign stop in Coquitlam, B.C., on Friday, September 25, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C. won’t be using random individual road stops to enforce travel rules: Safety Minister

Minister Mike Farnworth says travel checks only being considered at major highway junctions, ferry ports

A man pauses at a coffin after carrying it during a memorial march to remember victims of overdose deaths in Vancouver. THE CANADIAN PRESS/Darryl Dyck
B.C. announces historic half-billion-dollar funding for overdose crisis, mental health

Of it, $152 million will be used to address the opioid crisis and see the creation of 195 new substance use treatment beds

Children’s backpacks and shoes are seen at a CEFA (Core Education and Fine Arts) Early Learning daycare franchise, in Langley, B.C., on Tuesday May 29, 2018. THE CANADIAN PRESS/Darryl Dyck
B.C. budget to expand $10-a-day child care, but misses the mark on ‘truly universal’ system

$111 million will be used to fund 3,750 new $10-a-day spaces though 75 additional ChildCareBC universal prototype sites over the next three years.

Mak Parhar speaks at an anti-mask rally outside the Vancouver Art Gallery on Sunday, Nov. 1, 2020. Parhar was arrested on Nov. 2 and charged with allegedly violating the Quarantine Act after returning from a Flat Earth conference held in Geenville, South Carolina on Oct. 24. (Flat Earth Focker/YouTube.com screenshot)
Judge tosses lawsuit of B.C. COVID-denier who broke quarantine after Flat Earth conference

Mak Parhar accused gov, police of trespass, malfeasance, extortion, terrorism, kidnapping and fraud

Ambulance paramedic in full protective gear works outside Lion’s Gate Hospital, March 23, 2020. Hospitals are seeing record numbers of COVID-19 patients more than a year into the pandemic. (The Canadian Press)
B.C.’s COVID-19 infection rate declines, 849 cases Tuesday

Up to 456 people now in hospital, 148 in intensive care

Christy Clark, who was premier from 2011 to 2017, is the first of several present and past politicians to appear this month before the Cullen Commission, which is investigating the causes and impact of B.C.’s money-laundering problem over the past decade. (Darryl Dyck/Canadian Press)
Christy Clark says she first learned of money-laundering spike in 2015

The former B.C. premier testified Tuesday she was concerned the problem was ‘apparently at an all-time high’

Most Read