In 2018, 77 per cent of Canadians were aware of voice-controlled devices, but less than one per cent used them to get online. (Canadian Internet Registration Authority).

Most Canadians know of Amazon’s Alexa and Google Home but few use them

Almost eight out of 10 Canadians are aware of voice-controlled devices, but usage is low

Canadians spend anywhere between three to fours online every day.

That figure emerges from the 2018 Canada Internet Factbook published by the Canadian Internet Registration Authority.

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The study also found that Canadians are increasingly aware of voice-controlled devices. In 2017, 55 per cent of Canadians knew of devices like Goolge Home or Amazon’s Alexa. In 2018, the number had risen to 77 per cent.

This said, the report also notes that “interest in purchasing a device remains steady.”

As for actual use, it remains limited. Voice-controlled devices used most often to access the Internet account for less than one per cent.

Laptops account for 55 per cent, followed by smart phones with 32 per cent and tablets with 12 per cent.

Internet-enabled televisions account for one per cent.


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