The Ogden Point area will now be branded as The Breakwater District (Black Press File Photo)

Ogden Point officially rebranded as The Breakwater District

New signage and logos accompany plans for the area’s future

Ogden Point officially rebranded as The Breakwater District with a celebratory launch on Wednesday morning.

With the new branding comes 15 new logos, signage, and plans for the future use of the area. While details have yet to be released, early indications suggest a remodelling of one of the current pier warehouses, as well as upgrades to the current transportation system at the cruise ship terminal.

One of the 15 new logos incorporated into the rebranding of The Breakwater District, formerly Ogden Point. (File contributed/GVHA)

“We continue to be diligent with our development plans. We have one chance to develop the largest section of employment, marine industrial, and community space left in Victoria, so we are ensuring that we walk through the process at the right speed, with the right decision-making criteria in place,” said Ian Robertson, CEO of the Greater Victoria Harbour Authority (GVHA) in an emailed statement.“The development of The Breakwater District at Ogden Point will determine future uses of the site for the next 100 years.”

VIDEO: Advocates call for Victoria’s Ogden Point to keep its name

The Ogden Point Breakwater area has been in use for over a century, and sees hundreds of thousands of visitors annually.

As the name change came to light to the public, it was discovered that the original namesake of the area, Peter Skene Ogden, held a dark history linked to the murder of a First Nations trader. While this was not the impetus for the change, it was something that went along with the GVHA’s plans.

ALSO READ: Greater Victoria Harbour Authority to fall fake eagle tree at Ogden Point

“The Breakwater District at Ogden Point will allow for the introduction of new signage and visual markers on the property, and an informed and detailed account of Peter Skene Ogden will be introduced on Ogden Point,” The GVHA website reads. “His story will be told within the context of his time, his place in history, and today’s reflections on history for future generations.”

Over the next few months, new signage and murals will be installed across the area.

An official celebration of the change will also be held at the Breakwater Barge on Sept. 20 from 5 to 9 p.m.

nicole.crescenzi@vicnews.com


Send a Tweet: @NicoleCrescenzi

Like us on Facebook  

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

VIDEO: Wet’suwet’en supporters face police as protest continues at Victoria government building

‘We are unarmed, they have guns,’ protesters chanted on Wednesday morning

Advocates call hospital parking fees a ‘shakedown’ after learning most Island tickets are waived

Victoria General and Royal Jubilee hospitals among the most ticketed on the Island

Restrictions on unrelated occupants dominates Saanich council meeting

Saanich council sends issue of unrelated occupancy limits to public hearing

Victoria man out $6,000 in latest gift card phone scam

Fraudsters claimed to be a member of a bank’s “fraud sting team”

University of Victoria tells stories of Holocaust survivors with graphic novels

International storytelling initiative launched first meetings this winter

VIDEO: Trudeau insists Iran respect families’ wishes when it comes to burials

All 176 people on board the Ukraine International Airlines flight PS752 were killed

Horgan unveils B.C. cabinet shuffle changes

Premier John Horgan has made three major changes to his cabinet

Dog reunited with Tofino owner, months after being taken from beach

Shannon Boothman ‘ecstatic’ at pet’s return after a tip leads to social media search

B.C.’s first ride-hailing app to launch in Tofino, Whistler in February

The Whistle! app will be available in Tofino on Feb.1 and in Whistler Feb. 6.

Councillor resigns in Revelstoke after colleagues approved 67% raise

Council approved a 134 per cent raise for the mayor of Revelstoke

Rolled-over dairy truck in Abbotsford lost 40,000 litres of milk

Truck removed Sunday, Jan. 19, with specialized equipment to upright vehicle

Boy, 13, arrested after alleged assault involving girl at B.C. middle school

Boy alleged to have used ‘inappropriate levels of force’ to injure the girl

B.C. premier talks forestry, service needs with handful of northern mayors in Prince George

Prince George meeting completes premier’s tour of Kitimat, Terrace, Fort St. James and Quesnel

Most Read