Rifflandia Festival cancelled for 2019

Early Bird tickets can be refunded at point of purchase, or held and redeemed for 2020

This year’s Rifflandia Festival, scheduled for September is officially postponed to fall 2020.

“At the end of the day we’re a business, so that has to make sense. We’re a business that has continually delivered a great product,” said Nick Blasko, of Atomique Productions that produces the event.

It takes years to build both a festival brand, and a profitable festival, a target Rifflandia hit in 2017.

“We took a bit of a step back last year… enough to think we’ have to be aware of the changing demographics changing nature of the city and changing nature of music,” Blasko said. “This decision was to make sure we can continue to exist. We have seen so many festivals completely collapse and disappear.”

At the 11 year mark, their goal is to return next year and hold optimism for 2020. Those who purchased early bird tickets for Rifflandia can get a refund at the point of purchase, or use them next year.

READ ALSO: Village Block Party returns to Cook Street

“We can work on it from a perspective of a true 24 months or longer cycle,” Blasko said.

The goal is to return to the “groundbreaking” roots of Rifflandia, taking the time to book talent and understand audiences, while maintaining the modern family-friendly event at Royal Athletic Park that Atomique has developed.

“We were doing something that was groundbreaking … we want to be able to continue to do that,” Blasko said. That means looking at more engagement and creating new experiences in potentially new venues.

Organizers made the announcement on Facebook Thursday afternoon.

“Building Rifflandia has been an incredible journey filled with amazing musical memories and accomplishments. But as our city continues to change before our eyes, our region’s unique festival landscape is evolving and this requires our careful attention to ensure that Rifflandia is able to thrive for years to come, alongside our artists, audience and partners.”

Rifflandia was established in 2008 and showcased more than 1,500 artists, including some of the biggest touring acts in the world today.

It is the second show produced by Victoria’s Atomique Productions to take time off with Rock the Shores 2019 cancelled in March.

“We aren’t certain what the future holds for this event as it will depend on business conditions and talent availabilities in our region,” organizers said at that time.

READ ALSO: The shores will not rock in 2019



c.vanreeuwyk@blackpress.ca

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Fort Tectoria hosts ‘Getting your music on the radio’ panel with Oscar Furtado, Jenny West, and Madeline Taylor. (Keri Coles/Black Press)

Just Posted

City frustrated as truck lodged under bridge one week after Victoria installs new signage

Dozens of trucks and buses have hit the E&N Rail bridge on Hereward Road

Police watchdog looking for witnesses to arrests in Victoria’s inner harbour

One male left injured after arrests near Red Fish Blue Fish

Speaker ‘will not tolerate illegal activity’ on B.C. legislature grounds, says chief of staff

Chief of staff to the B.C. speaker Alan Mullen says situation with demonstrators appears ‘fluid’

Clothing, jewelry, purses: RCMP ask court about disposal of evidence in Robert Pickton case

Pickton was sentenced to life with no chance of parole for 25 years for the murders of six women

Greater Victoria Crime Stoppers wanted list for the week of Feb. 25

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Ryan nets hat trick in return as Senators beat Canucks 5-2

Ottawa winger received assistance for admitted alcohol problem

Wet’suwet’en hereditary chiefs meet with provincial, federal ministers

Neither party speaking on the groundwork laid for tomorrow’s talks

MPs to examine privacy implications of facial-recognition technology used by RCMP

The MPs will look at how the technology affects the privacy, security and safety of children

Dates back to 2009: Calgary police lay charges in fraud involving semi-trucks

Three people from Calgary are facing charges that include fraud over $5,000

Comox 442 Squadron carries out two sea rescue missions north of Vancouver Island

Submitted by Lt. Alexandra Hejduk Special to Black Press 442 Transport and… Continue reading

Most Read