Blood donor Cindy Lew

Technology key to reaching new donors: Canadian Blood Services

More people are booking appointments to donate blood online or through mobile apps than ever, says the Canadian Blood Services (CBS).

More people are booking appointments to donate blood online or through mobile apps than ever, says the Canadian Blood Services (CBS).

Recently, CBS introduced a new platform of technology that makes it easier for people to donate blood, including a mobile app and mobile-friendly website.

The technology allows people to search for clinics, book appointments and set reminders, and includes an SMS text messaging service so donors can tell them how they want to connect.

“We’re really working on tapping into the technology to allow us to connect with people the way they want to be contacted,” said Mark Donnison, vice president of donor relations.

“It’s a very positive and powerful step forward for us to really respond to people’s preferences and be relevant in people’s eyes so we can keep blood and stem cell donations top of people’s minds across the country.”

Since the app was launched last year, the CBS has had more than 140,000 downloads and seen more than three million website visits annually.

Donnison said social media has also played a big role in encouraging people to donate.

“When you have a donor posting a photo of them donating blood and they’re encouraging their friends to donate, that reach is something really incredible and encourages others to make a difference as well,” he said.

Earlier this month, Canadian Blood Services held a blood drive at Victoria City Hall, where 64 people showed up to donate blood.

“We’re working on all of these new and exciting ways to connect with people, really with the intent to help get the word out about the importance of donating and the constant need for donations,” said Donnison.

“As we’re wrapping up the summer, it’s always a challenging time. We think that with all these new options people have that people will take advantage of that.”

For more information or to book an appointment visit blood.ca.

 

 

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