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U.S. retail giant Marshalls opens first location in Victoria

The new location in Victoria is part of the 11-store expansion scheduled for 2014

Another American retailer expanded its brand in Canada this week, as department clothing store Marshalls opens its first location in Victoria.

The Hillside Shopping Centre location comes as the mall completes a major $83-million renovation and 55,000-square-foot expansion.

"The new location in Victoria is part of the 11-store expansion scheduled for 2014," said Colleen Uncao, spokesperson for Marshalls Canada.

To mark Thursday's opening, the company donated $5,000 to Kids Help Phone.

“Supporting kids and families in the neighbourhoods where our stores are located and fostering a sense of community is integral to Marshalls’ business,” Uncao said.

Kerry Schular, general manager of Hillside, says she believes that with the expansion and introduction of new tenants, the mall now has something to offer everyone. “We’re being selective about what we’re bringing in. It’s a careful consideration of what works and what doesn’t.”

The expansion positions Hillside as the leader in the middle market, the 25-and-over age, mid-price point, Shular said. “We service everybody from families to seniors to teens to children.”

Marshalls is expected to employ between 40 and 60 full- and part-time associates. The Hillside location covers 29,457 square feet of the mall.

Marshalls is owned by The TJX Companies, Inc., which also operates Winners and HomeSense.