Victoria company faces backlash to “fat-shaming” picture

Owner of Fresh Coast Victoria apologizes for posting photo of large man with caption “Get this guy some @freshcoastvic”

A Vancouver Island company that says it is committed to providing health conscious food and beverages is facing online backlash after it published an image to Instagram that appears to fat shame an unsuspecting person.

The original post has since been deleted by Fresh Coast Health Food Bar, a health food store in Victoria that also offers catering services and operates a food truck.

The Instagram post shows a large man sleeping at an airport in LA with the caption: “Get this guy some @freshcoastvic We’re serious about providing healthy food to air travels across North America. If you feel the same then please “VOICE” your thoughts here.”

People quickly “voiced” their thoughts, but probably not in the way that owner Josh Kalef had anticipated.

Dozens of negative comments and reviews caused the company to delete its Facebook page and at least one food supplier has now chosen to sever ties with the company, announcing it is pulling its product from store shelves.

Kalef has since apologized through another Instagram post, but that was taken down as well, as consumers continue to turn to Google reviews or other Fresh Coast Instagram posts to share their displeasure online.


 

@ragnarhaagen
ragnar.haagen@bpdigital.ca

Like us on Facebook and follow us on Twitter

 

Just Posted

Development on grounds of former Victoria Truth Centre sent to public hearing

Controversial project moves forward with revisions to previous plans

Police wait on autopsy findings on human foot

Sooke RCMP are waiting for autopsy findings before determing if a human… Continue reading

Victoria rental prices declining, according to national listing website

The median price of a one-bedroom suite dropped almost five per cent in December

VIDEO: That’s a wrap: Be a Santa to a Senior packages ready to go out

Program hands out more than 600 gifts to Greater Victoria seniors

Lost Victoria: Story of the Crystal Palace

Historian Stuart Stark launches book about iconic Oak Bay structure that was lost to flames

VIDEO: That’s a wrap: Be a Santa to a Senior packages ready to go out

Program hands out more than 600 gifts to Greater Victoria seniors

Court denies WestJet’s bid to toss out discrimination lawsuit of former worker

Mandalena Lewis is suing WestJet over allegations of gender-based discrimination

Sagmoen neighbours recall alleged hammer attack

Woman was screaming outside Maple Ridge townhouse in 2013

Accused B.C. drug smuggler to be extradited

Supreme Court of Canada upholds extradition order for accused Shuswap drug smuggler, Colin Martin

Island entering the peak of flu season

Island Health says flu shots the best prevention against the virus

One convicted, two cleared in 2014 deaths of men in B.C.’s Cariboo

Andrew Jongbloets convicted of manslaughter in deaths of Matthew Hennigar, 23 and Kalvin Andy, 22

Firefighter dies, thousands more take on California blaze

This is second death linked to the Thomas fire, northwest of Los Angeles

AHUS patient Shantee Anaquod is home for Christmas

Less than a month after receiving first dose of $750K drug, 23 year old healthy enough to go home

Moose calves rescued in northern B.C. are ‘golden nuggets:’ researcher

Calves discovered near Prince George in late May. Mother had been killed by a car

Most Read