Jason Meyer

Victoria craft beer the new normal

Sometimes the best brands start on a whim. That’s exactly what happened when Driftwood Brewery named its India Pale Ale, Fat Tug.

  • Dec. 22, 2015 8:00 a.m.

— Kevin Underhill

Sometimes the best brands start on a whim. That’s exactly what happened when Driftwood Brewery named its India Pale Ale, Fat Tug.

Since its creation, the seven per cent alcohol, fruity and aromatic IPA has been flying off shelves and over bar tops in B.C. The beer is Driftwood’s number one seller and recently won a pair of Beer Me B.C. Awards.

In a poll of 1,390 people by Beer Me B.C., Victoria breweries, including Driftwood, Phillips and Hoyne, pulled well above their weight in the competition, with Driftwood coming out on top.

Their signature IPA, Fat tug, won best B.C. craft beer and most consumed B.C. craft beer, and Driftwood Brewery took home second to Vancouver’s Four Winds Brewing in the category of best B.C. craft brewery.

“These are actually your customers voting, not just the opinion of a few self-appointed experts,” said Jason Meyer, co-founder of Driftwood, adding that it’s always nice to be recognized.

For the better part of the last decade, the B.C. craft beer scene has been exploding all over the Island and in the Lower Mainland. Victoria is home to more than a dozen of B.C.’s 100 plus craft breweries with new ones establishing themselves every year. Kevin Hearsum, one of Meyer’s founding partners at Driftwood, said it’s nice to see craft breweries taking some market share away from the bigger breweries.

“There’s always going to be a greater percentage of the population that’s interested in the variety that craft beer offers,” Hearsum said. “It’s not about brand loyalty, it’s about trying as many different beers as possible.”

Meyer and Hearsum aren’t rushing into anything but they have been experimenting in distilling spirits. Both say they’d like to expand to a new location within the next decade — a dream that’s not too farfetched because of B.C. beer drinkers’ new attitude.

“It’s an exciting time to be a brewer,” Meyer said. “We’ve rounded a corner as beer drinkers where craft beer has become the new normal.”

 

 

Just Posted

Sidney fundraiser helping kids fight diabetes

Nicola Politano organizing May 26 dance at the air cadet hall

‘ALR golf courses should return to farming,’ says ex-ALC chair Frank Leonard

Former mayor says Saanich could appeal Cedar Hill Golf Course application

Is Steve Nash Vancouver Island’s best athlete of all-time?

As Captain Canada gets ready to enter basketball’s Hall of Fame it’s time to debate his legacy

Who is Vancouver Island’s greatest athlete ever?

We want to know, you get to choose in a 64-athlete tournament bracket

Saanich taking heat over process surrounding Haro Woods

District delays decision on the future of cycling in popular Saanich park

VIDEO: Canadian Forces help flood-ravaged Grand Forks residents heal

Sgt. Bradley Lowes says the military is used to dealing with traumatic times

UPDATE: Blood found in missing man’s vehicle

Searchers are sticking to a high-priority area before expanding their search for Ben Kilmer

Chilliwack Chiefs make history with first RBC Cup win

In front of a huge and noisy crowd, the Chiefs claimed their first-ever national junior A title.

Central Vancouver Island man dies in single-vehicle collision

Pickup truck with three occupants went off the road near Port Alberni

Watch: Saved from highway harm, ducklings waddle into Swan Lake

Saanich Pound rescue, release ducklings in cute video

UPDATED: More than half of flood evacuees in Kootenay-Boundary allowed to return home

Officials hope to have all 3,000 people back in their homes by Monday night

B.C. Lions bring back 6-time all-star offensive lineman Jovan Olafioye

He was acquired by the Montreal Alouettes last year.

Whitecaps rally for 2-2 draw with FC Dallas

Vancouver climbed out of a two-nil hole to tie FC Dallas 2-2

B.C. VIEWS: Making sense of climate policy

Flood and fire predictions have poor track record so far

Most Read