Downtown BMO staff Marcia Beckett

Victoria financial institutions bank on United Way

Banks, credit union challenge for employee participation and engagement opportunities with United Way

Banks and credit unions are taking up a financial challenge for the United Way of Greater Victoria.

BMO, RBC, CIBC, TD Canada Trust and Island Savings are coming together for a friendly competition based on employee participation and engagement opportunities with United Way.

The bank with the top score will be recognized as the first to win the financial cup at United Way’s Spirit Awards in the new year.

Each bank runs a strong workplace campaign, but this year United Way was looking to inspire and bring new awareness to the sector about the needs facing Greater Victoria and the impact United Way is making in neighbourhoods throughout the region, said Heather Skydt, director of marketing and communications for United Way.

How the financial challenge works: the banks are given points off the top based on largest percentage increase in overall campaign dollars and percentage increase in employee participation. Then there is a list of criteria for best practices when it comes to employee engagement in a workplace campaign.

Points are rewarded for activities such as attending employee campaign training, hosting a community partner presentation, organizing an impact tour or Day of Caring event for employees, attending United Way’s campaign kick off event, or sponsoring a loaned representative.

The challenge idea came from Shelly Jensen, who is a volunteer with the United Way and vice-president of Bank of Montreal.

“Our financial institutions are known to be friendly rivals – and all of our employees want to do good – so why not compete on employee engagement numbers and dollars raised? And of course bragging rights,” Jensen said.

Skydt said the challenge has created even more of a rivalry between the financial institutions.

“The employees have really got behind this wholeheartedly, and its been real fun. A little bit of smack talk happens here or there, too,” she said.

Donations to United Way’s fall fundraising campaign are accepted at workplaces, United Way’s office at 1144 Fort St., by phone at 250-385-6708 or online at uwgv.ca. The fundraising goal this year is $6 million.

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

PHOTOS: Hundreds celebrate Year of the Rat in Victoria’s Chinatown

Lion dancers and kung fu demonstrations on display

Camosun student shares story of overcoming struggles to inspire others

Provincial Tuition Waiver Program helps former youths in care attend post-secondary institutions

Officials reaching out to those in contact with Canada’s first coronavirus patient

The illness has sickened at least 1,975 people and killed 56 in China

Canada’s basketball community mourns Kobe Bryant after helicopter crash

Bryant was an 18-time NBA all-star who won five championships

‘Devastated’: Fans, celebrities remember Kobe Bryant after his death

Bryant played all of his 20-year career with the NBA with the Los Angeles Lakers

Investigation launched after six dead puppies dumped in Richmond hotel parking lot

RAPS reminds people they can always give up puppies they can’t take care of

Canadian Lunar New Year celebrations dampened by coronavirus worries

But Health Minister Patty Hajdu said today that the risk of infection is low

B.C. VIEWS: New coronavirus outbreak an important reminder

Walking the line between cautious and alarmist

Kobe Bryant, daughter killed in California helicopter crash

Bryant entered the NBA draft straight out of high school in 1996

Risk of coronavirus low in B.C. as first case emerges in Toronto: officials

There have been no confirmed cases of the virus in B.C.

Most Read