West Shore Parks and Recreation is fishing out a new name for its 3,000-spectator arena built in 2004.
Currently known as Bear Mountain Arena the Colwood rink is home to Grizzlies in the winter (B.C. Hockey League) and Shamrocks (Western Lacrosse Association) in the summer.
“The arena is a sought after destination for hockey and lacrosse but also accommodates a variety of concerts, tradeshows, large conferences and specialty sporting events – imagine having your business name attached to that,” said Linda Barnes, administrator for West Shore Parks and Recreation Society.
Evaluation and selection of the proposals (info at www.westshorerecreation.ca/business) will be led by a naming rights advisory committee made up of West Shore Parks and Recreation Society staff and board members.
"This is a great marketing for any business,” said Rob Martin, West Shore Parks and Recreation Society Board Chair and member of the naming rights advisory committee. "Being part of this exciting partnership will put your company's name in front of thousands of people who attend any of the arena’s events every year, not to mention all the traffic that will pass the building while using the surrounding facilities.”