Victoria’s mild weather, which can sometimes produce cherry blossoms in February, is just one of the draws for conference bookers looking for places to hold regional or national meetings. Don Denton/BLACK PRESS

EDITORIAL: Conference business helps Victoria economy roll along

Current inter-continental parliamentary meetings speak to broad base of clients

The summer tourist season may be over, but for the organization formerly know as Tourism Victoria, it’s basically business as usual.

Now known as Destination Victoria, a more appropriate name given the number of non-tourist visitors our city receives every year, the organization is already handling bookings for a year or two down the road for conference business.

Evidence of the type of gatherings we are now getting here in Victoria can be seen this week, as parliamentarians from North and South America take part in ParlAmerica’s 15th Plenary Assembly. We’re a natural for government, corporate and professional association business meetings, with our experience as a government town and an up-and-coming tech business hub – not to mention our moderate climate, vibrant downtown and pleasant coastal surroundings.

Destination Victoria took on the role of operating the Victoria Conference Centre a couple of years back, when the City of Victoria realized the city and region would better served by having Tourism Victoria, with its industry connections and full team of visitor experts, looking after it.

The result has been nothing short of amazing, with many local hotels seeing bumps in occupancy rates in the shoulder seasons, and no doubt some restaurants enjoying new business they might not have otherwise seen.

Even some of the more seasonal companies which have benefited from Tourism Victoria’s marketing efforts over the years have begun adjusting their operations to be available for non-summer visitors.

All this extra visitor traffic may have an unintended consequence, with some conference delegates choosing to relocate to our city after seeing the special attributes it offers. While some locals might see that as a negative, helping drive up real estate prices, others will no doubt view it as a positive side benefit of the work Destination Victoria continues to do to keep the city’s economy rolling along.

Just Posted

Victoria landmarks to glow red in honour of World Tuberculosis Day

1,600 new cases of active TB reported in Canada every year

Victoria bowler strikes gold at World Special Olympics Games

Hours of training at Langford Lanes paved the way to gold for Patrick Reid

Colwood discusses parcel tax to help pay for sewer repair and replacement

Report submitted to committee recommends parcel tax for all residents

UPDATE: Missing 12-year-old girl found

Victora police say missing youth has been found and is safe

The blind lead the blind at the Pacific Training Centre

Centre specializes in teaching visually impaired people everyday skills to live an independent life

Protective human chain forms around Victoria mosque for Friday prayer

Islanders stand arm-in-arm to show support in aftermath of New Zealand shootings

1,300 cruise ship passengers rescued by helicopter amid storm off Norway’s coast

Rescue teams with helicopters and boats were sent to evacuate the cruise ship under extremely difficult circumstances

B.C. university to offer first graduate program on mindfulness in Canada

University of the Fraser Valley says the mostly-online program focuses on self-care and well being

Province announces $18.6 million for B.C. Search and Rescue

The funding, spread over three years, to pay for operations, equipment, and training

Late-season wave of the flu makes its round in B.C.

BC Centre for Disease Control reported 50 per cent jump in flu cases in first weeks of March

Tofino’s housing crisis causing some to seek shelter at the local hospital

Tofino’s housing crisis is pushing the town’s ‘hidden homeless’ population into the forefront.

Sentencing judge in Broncos crash calls for carnage on highways to end

Judge Inez Cardinal sentenced Jaskirat Singh Sidhu to eight years

Wildlife activists slam B.C. business, clubs for ‘wolf-whacking’ contests

Chilcotin Guns, Creston Valley Rod and Gun Club and West Kootenay Outdoorsmen Club under fire

‘Families torn apart:’ Truck driver in fatal Broncos crash gets 8-year sentence

Judge Inez Cardinal told court in Melfort, Sask., that Sidhu’s remorse and guilty plea were mitigating factors

Most Read